Wang Lifen chose to show himself brilliantly in the cycle of seasons, which requires courage, because it is not so easy to leave the big tree of CCTV and make a ginkgo tree with the power of breaking ground. However, we are delighted to see that the grass has broken through the ground.
A woman who is in the fifth year has a beautiful job and a happy family, but she began to challenge her life and embarked on a difficult road to entrepreneurship. Just like her unhurried hosting style, the first step taken by Wang Lifen, the gold medal host of CCTV, is so steady.
Eager to challenge life
201March 17 at midnight, a 1900 square meter duplex office on the top floor of SOHO Modern City in Chaoyang District, Beijing was brightly lit, and a group of young people were waiting for the moment when a new website was launched.
At this time, Wang Lifen, the founder of yomi Network, pressed the release button on his blog, Weibo and Xin Kai respectively, and the content of the release was the same: "I have resigned from CCTV public office and founded yomi Network." The short word 13 has turned a new page in Wang Lifen's life.
Before Winning in China, Wang Lifen never thought that one day he would leave CCTV to start his own business. Since she wrote the column "Win in China", the word "entrepreneurship" is almost inseparable from her. When many contestants burst into tears because of the sadness of starting a business and the road to starting a business, as a witness at that time, only she knew the inner waves. Since then, the impulse to start a business has sprouted and expanded in her mind again and again. Every time it appears, Wang Lifen will rethink her life, and she is eager to challenge it.
At that time, Wang Lifen was worried about the loss of TV viewers. Because she found that after dinner every day, she, her husband and children were facing the computer, but no one turned on the TV. Even her own TV maker surprised her. She suddenly realized that the cheese of TV has been gradually eroded by the new media-Internet, and those young people with knowledge and pursuit and middle-aged people with innovative ability are losing. They are Win's main audience in China and the most valued customers in the advertising industry.
Therefore, Wang Lifen wants to be an e-commerce Internet company, and she can "hide" as the boss behind the scenes, but she especially doesn't want to be the boss, and she said, "If I work in CCTV, I will also do such an e-commerce platform, which is very inappropriate. So, I made up my mind to leave at that time. "
For women in their forties, age is an obstacle to starting a business, but Wang Lifen doesn't think so. She believes that it is never too late to start a business, and men and women of any age can start their own new lives, especially in their thirties and forties. This is the real golden age. At this time, you have experience, energy, understanding of life, thinking and physical strength. Most people who retire at the age of 60 can live to be 80, and there are still 20 years left, which is enough to recreate a life.
"If a person loses the motivation to move forward in his 40 s and 50 s and waits for retirement, then his body is not aging and his heart is old. The rest of the time is just meaningless consumption of life. " Wang Lifen's words are thought-provoking.
"sell" celebrity time
Inspired by Ma Yun's Taobao website, Wang Lifen set up an e-commerce website, but she doesn't sell physical objects, but only sells spiritual products-life experience.
What she thought at that time was that everyone would encounter various problems in life, such as entrepreneurship, workplace, love, marriage and so on. When she was in her twenties, she was actually very ignorant and needed the guidance of experienced people to guide the lost lamb to the fertile grassland. Nowadays, college graduates with knowledge but no ability are the educational products of utilitarian education. They enter all walks of life like new drivers who have passed the indoor mock exam, and the consequences can be imagined.
Therefore, Wang Lifen wants to be a website selling "experience". If young people have questions, they can consult someone who can give answers online and charge according to the consultation time.
But it turns out that this is Wang Lifen's wishful thinking. Since the Internet has been running in China for more than ten years, China netizens have become accustomed to enjoying "free meals" online, and the special national conditions hit the nail on the head in Wang Lifen's first venture. Fortunately, she will change "C2C" to "B2C", that is, from consumer-to-consumer transactions to business-to-consumer transactions.
But the value of "experience" is immeasurable, and the experience of ordinary people is not attractive to others. So she invited celebrities to appear, auctioned chat time, chatted privately with entrepreneurs, and guided entrepreneurs with "Golden Finger".
The first celebrity in the auction era was Shi Yuzhu. Shi Yuzhu didn't live up to high expectations, and it became an instant hit. The auction price reached nearly 700,000 yuan. In other words, bidders can spend 700,000 yuan to enjoy a three-hour chat with Shi Yuzhu, share the joys and sorrows of Shi Yuzhu's entrepreneurship, and get the "hand-picked" guidance from Shi Yuzhu. After Shi Yuzhu, a large group of celebrities are waiting for the auction. Every auctioneer is a glittering entrepreneur, which makes entrepreneurs admire him.