This method is to identify competitors through some analytical methods, and evaluate their goals, resources, market power and current strategy.
Its purpose is to accurately judge the strategic positioning and development direction of competitors, and on this basis, predict their future strategies, accurately evaluate their responses to organizational strategic behaviors, and estimate their ability to achieve sustainable competitive advantages. Competitor analysis is an important method to determine an organization's strategic position in the industry.
The object of competition
First of all, from the perspective of the industry, the object of competition
(1) Existing manufacturers: refer to other existing manufacturers in the industry that produce the same products as the enterprise, and these manufacturers are the direct competitors of the enterprise.
(2) potential entrants.
(3) Substitute manufacturers.
Second, from the perspective of competitors, the competitors are:
(1) brand competitors.
(2) Industry competitors.
(3) Need competitors.
(4) Consumer competitors.