Development of Sichuan Emeishan Zhuyeqing Tea Co., Ltd.

From 1998, Zhuyeqing made a solid start, and improved the enterprise channel strategy from 200 1; From putting forward the brand communication strategy of "normal mind" in 2002 to Zhu's entry into the European market as an "ambassador for cultural exchange between China and the West" in 2007 ... Now, Zhu has not only established his own unique and distinctive marketing strategy, but also changed the brand sales model of the whole Sichuan tea industry, becoming a leader and leader in the industry in one fell swoop. From laying a solid foundation to innovation and development, Zhuyeqing has become a pioneer in reviving Chinese traditional tea culture by persistently pursuing perfect product quality. After more than ten years of enterprise development, Zhu has made good tea with his rigorous and meticulous tea-making technology, and also refined his own unique entrepreneurial spirit: normal mind, which has become the foundation of the enterprise and the way to make tea.

Experience layer by layer until it is perfect.

Today, Zhuyeqing has many famous brands, such as Lundao, Zhuyeqing, Piaoxue and Baoding Xueya. Among them, "Bamboo Leaf Green" is the most beautiful alpine green tea, which is produced in the ten thousand mu alpine tea garden in Emei. "Piaoxue" is the first advanced scented jasmine tea. Its color and fragrance reach the highest quality standards, and it is the ultimate work of China scented tea. As a top-class green tea, Lundao integrates Chinese traditional tea culture into its own essence, and its rare master experience quality makes Lundao Zhuyeqing move from the top MARQUES world luxury exhibition to the prince of Monaco. From extremely rare natural objects to national gifts for Russian President Vladimir Putin; From the agreement on tea for the Kun banquet of the World Expo to the stage of the Voss Economic Forum. ...

Normal mind creates extraordinary environment.

For many years, the brand of Zhuyeqing has been well-known to consumers and is well-known at home and abroad for its fragrant tea.

In 2007, Lun Dao Zhu Ye Qing was invited to participate in the selection of top brands for many times. As the only luxury brand in China invited by the Organizing Committee, Prince Albert of Monaco invited Lundao to private banquets and aristocratic cocktail parties.

On June 20 10, "Lun Dao Zhu Yeqing" was selected as the representative of Sichuan tea, becoming the only designated tea brand in Yan Kun, and also the tea representative of the China Food Street of the Expo, which was dedicated to the dignitaries and curators of various countries as the boutique of the Expo.

In addition, as a representative of cultural exchanges between China and the West, Zhu joined hands with the European Go Congress to bring oriental wisdom to Finland and Groningen, the Netherlands, in June 2009 and July 20 10 respectively. This year, Zhuyeqing Tea will continue to sponsor this activity and bring the extraordinary realm of "normal heart" to Bordeaux, France, the hometown of red wine.

As the only tea company, Zhuyeqing took the lead in bidding for CCTV 20 1 1 gold resources advertisement. Prior to this, Zhu had signed up for the exclusive title projects of CCTV-2 China Financial Report and CCTV-2 China Economic Quarterly Annual Report. This cooperation with CCTV aims to continue to build a leading brand of high-end green tea.

In the future, Zhuyeqing will develop in the direction of diversified and high-tech eco-agriculture, and is determined to build a well-known brand of tea industry in China and even in the world.