Blue Moon is a wholly foreign-owned enterprise owned by Hong Kong Blue Moon International Group Co., Ltd., and its factory is mainly in Guangzhou. Blue Moon is the leading brand in the laundry detergent market in China, with the market share of laundry detergent ranking first for eight consecutive years, with a market share as high as 44%. Guangzhou Blue Moon Industrial Co., Ltd. was established on 200 1. It has three series of personal care, clothing care and home care, among which Blue Moon laundry detergent, hand sanitizer, toilet cleaner and floor cleaner have the first market share in China.
20 1 1, Blue Moon made a new move, taking the lead in launching the world's first hand-washing special laundry detergent in China. This laundry detergent adopts a unique innovative pump head design, and you can enjoy convenient hand washing at the touch of a button. The blue moon has set off a new wave of hand-washing clothes in this golden autumn. 2065438+September 2005, Blue Moon held a press conference in Beijing to launch a new product, Blue Moon Machine Wash Supreme, and started the era of machine wash pumps.
brand introduction
Blue Moon brand was born in 1992, and it is a professional home cleaning solution provider in China. In 2020, Blue Moon Group Holdings Co., Ltd. was successfully listed on the main board of Hong Kong Stock Exchange with stock code 6993.
According to the statistics of China Business Federation and China National Business Information Center, Blue Moon laundry detergent and hand sanitizer ranked first in the comprehensive market share of similar products for 14 years (2009-2022) and1year (20 12-2022). According to the brand ranking and analysis of China's brand power index released by Chnbrand,
Adhering to the tenet of "washing with one heart and one mind", Blue Moon insists on scientific and technological innovation, and promotes the washing industry in China to achieve two leaps and bounds upgrade from "washing powder" to "laundry liquid" and from "ordinary laundry liquid" to "concentrated laundry liquid". In 2008, Blue Moon took the lead in promoting laundry detergent to the whole country, which broke the laundry habits of more than one billion people in China and started the "liquid" era of laundry in China.
In 20 15, Blue Moon broke through the technical difficulties, and launched the first domestic "concentrated+"laundry detergent machine washing extreme, which once again set off the market-oriented reform of washing in China.
Blue Moon adheres to consumer demand, constantly improves brand matrix and enriches product categories. At present, Blue Moon has established a diversified product portfolio, covering three categories: clothing cleaning care, personal cleaning care and home cleaning care, to help consumers solve home cleaning problems more easily and achieve cleanliness and worry-free.
In the future, Blue Moon will continue to provide consumers with high-quality products, the ultimate service and professional consultation, so that every family can gain cleanliness, health, comfort, dignity and happiness.
Reference to the above content: Baidu Encyclopedia-Blue Moon official website