Li Ning's sports products are better than Anta in both product design and quality. The reason why management is not as good as Anta, I personally feel that Li Ning, as an earlier sports brand in China, has an earlier business philosophy. However, with the continuous progress and development of society, Li Ning's marketing concept has not changed. Like many traditional enterprises, Li Ning said that she was a little complacent and still immersed in the word-of-mouth of that year, but she didn't know that the present society is no longer an era when wine is not afraid of deep alleys.
Now consumers are buying well-known products. How to improve product popularity again must be publicity and promotion. At present, Li Ning is not very concerned about this, which is why there is such an embarrassing situation in the circle.
In any case, I still hope that local enterprises can face up to their own problems, strive for innovation and strive for the goal of a century-old shop!