In the production process of The Voice of China, Canxing Company led the process of purchasing copyright, investing and operating. It has taken the initiative in cooperation, and Zhejiang Satellite TV is just a broadcast channel. More breakthrough is that Canxing Company has adopted a new model of "investment sharing" in revenue. According to the agreement between the two parties, the higher the ratings, the more income Canxing will get. Once it fails, the losses will be borne by Canxing Company, and Zhejiang Satellite TV has no risk.
Canxing Company has formed an industrialized and integrated production and operation system in the field of cultural variety programs, established a complete business process from program research and development, selection, program content production, program promotion and marketing, and subsequent derivative development and operation, and formed a number of "big investment and big production" phenomenal TV programs that lead the development direction of domestic entertainment culture, which not only obtained high ratings, but also achieved good social repercussions.
Introduction of Canxing Company
Shanghai Canxing Culture Media Co., Ltd. (hereinafter referred to as "Canxing Culture" and "Company") is a leading TV and Internet program production and operation company in China.
The company has produced more than 20 cultural variety shows, covering music, dance, comprehensive talents, interviews and other types. There are many programs with certain social influence, such as The Voice of China, New Songs from China, Brilliant China People, Good Songs from China, Great Challenge, Masked Singers and Quizzes.
After years of intensive cultivation, the company has been unanimously recognized by the audience and the industry. "Canxing Production" has become a well-known brand symbol in the media industry, established an influential entertainment resource integration platform in the industry, and became a reliable entertainment brand for partners and audiences. In terms of business model innovation, the new business model of "joint production and operation" between the company and the TV station has had a far-reaching impact on the long-term healthy development of the industry.
Reference to the above content: Shanghai Canxing Culture Media Co., Ltd. official website-About us