The commanding height strategy of Beixin building materials

In recent years, Beixin Building Materials has established a management model of "business division+public * * * operation platform" characterized by "specialization" and "synergy" by sorting out the strategy, clarifying the main business, adjusting the organizational structure and reengineering the business process, and has formulated and fully implemented the "commanding height" strategy, and established "brand building" and "technological innovation" as two strategic engines to promote the company's development. In the absence of new capital and the stable asset-liability ratio of about 56%, the company has maintained a sustained and steady growth of about 30% for nine consecutive years, far exceeding the average growth rate of domestic and foreign industries, achieving quality, efficiency and sustainable development and achieving a harmonious and win-win situation for customers, investors and employees.

Beixin Building Materials formulated and fully implemented the "commanding heights" strategy, occupied the commanding heights of all links in the industrial chain, and achieved a double harvest of economic and social benefits.

Five commanding heights:

The first wave, the commanding heights of the project.

Fully occupy national key projects and landmark buildings all over the country.

The second wave is the commanding height of customers.

Establish strategic partnership with the top mainstream architectural decoration companies in China.

The third wave is the commanding height of the passage.

Fully occupy the mainstream distribution channels of all markets in the country and master the market dominance.

The fourth wave, the commanding heights of Industry-University-Research.

Establish strategic partnership with top professional colleges and design institutes in China.

The fifth wave, the standard commanding height.

Leading and participating in the formulation of product standards and industrial technical standards, and constantly promoting industrial upgrading.