2. In 2002, Beijing Dongxiang Sports Development Co., Ltd., the predecessor of China Dongxiang (Group) Co., Ltd., was established. Thus, KAPPA, an international brand with a long history, was officially brought into China. At the beginning of landing in China, KAPPA also faced the dilemma of unfavorable development. With the determination of the product line of sports fashion in 2004, KAPPA began to transform in China, and its flamboyant Logo, eye-catching colors and full personality formed a unique fashion. The integration of specialty and fashion perfectly explains the interweaving and integration of sports and fashion, and establishes the brand positioning of "sports, fashion, sexiness and taste". And all this is just the beginning of the trend myth.
3. In 2006, with the support of Morgan Stanley, a famous financial investor, China Power bought out KAPPA's brand ownership in Chinese mainland and Macau, which fundamentally eliminated the obstacles of brand authorization period that hindered the long-term development of the brand. According to the market situation in China, China Power has gained greater flexibility and initiative in operating KAPPA brand.
4. In several years' practice, China Trend has gradually figured out the company's future positioning-"to be an international multi-brand management company", that is, to integrate some outstanding international brands that cannot independently explore the China market with China's huge market resources through "buyout, agency and cooperation". Trend Group's main work is to focus on brand management, design and research and development and other high value-added business links.