The audience can know the bad movies, and their hearts are like a mirror. The reason why we still have to shoot bad movies is, in the final analysis, because we can get the expected income.
Because bad movies can also make money, and the profit rate is not necessarily lower than that of classic movies.
Bad movies are divided into big ones and small ones.
Large-scale production of bad films has high returns. As long as you are willing to spend money, hire a top traffic star and spend some money on hot search, the box office is likely to be a miracle.
For example, Zhu Xian won many prizes in the 1 1 Golden Broom Award, which can reflect its quality, but the box office has 400 million yuan, which is the irrational fan economy.
Of course, big production is naturally accompanied by big risks, such as the box office fiasco of The Legend of the Gods, which proves that the audience with discriminating ability still accounts for the majority.
As for small movies, there are also ways to make money.
For example, there is a sheltered film production company in the United States, which specializes in producing all kinds of blockbusters, such as Mad Shark and ring the atlantic.
The only criterion for a company to make a film is to cut costs. It never takes two to solve a problem for one dollar, and it never takes two days to shoot it in one day, and then it is sold as a DVD.
Legend has it that the biggest cost for them to make a movie is to seek legal advice, so as to put an end to all the risks of litigation that those genuine movies may bring.
The quality of the film produced by this concept can be imagined, but it accurately captures the psychological expectation of the customer group: the audience watching this cottage film is just a lively picture, who cares about the quality?
It is reported that the profit of the cottage film produced by this company can reach up to 50%.
Now the audience has different tastes, and some even praise the name of bad film, so this company has become a unique landscape.
As for shooting bad movies in China, there is another hidden function, that is, ... capital flow. ...
More than a hundred years ago, there was a famous story.
/kloc-in the 0 th and 9 th centuries, a large number of gold mines were discovered in the western United States, and people from all over the world flocked to it, but gold is a rare thing after all. Most people have tried their best and suffered so much that they have not even seen the shadow of gold. So they left here one by one.
But one of them, without money, can't go at once. One day, he suddenly saw several gold miners sweating out of the gold mine, eagerly looking for water to drink, and suddenly had an inspiration: since everyone wants water so much, I might as well sell it.
In this way, after preparation, his ice water dispersed. Tired miners always come for a drink after work, and business is booming.
The people who came to collect gold were still in an endless stream, and most of them left disappointed. However, the person who opened the ice shop did not have a hard time going down the well, but eventually became one of the richest people in the area!
This story tells us that you don't have to find a direction to make money!
Movies are regarded as art by ideal people, business by practical people and industry by higher people.
The so-called "industry" is not only a direction, but also a point and a face, which can drive a large number of related businesses. Just like selling ice water, he doesn't make money directly by mining gold, but he can also make a lot of money!
The same is true of movies, and there are many industries adjacent to them, such as popcorn and drinks. These are actually earning less, but smarter people know how to do things!
Some friends pointed out that some films failed because the filmmakers lacked research and were too idealistic. Of course, this is one aspect, but not much. For example, the director of "xx Entertainment Circle" has been carried to the ivory tower for too long, and all fans are very confident. But more importantly, some people know how to play the game and the box office, but they don't really care about it. They can even manipulate by some means, such as mobilizing fans and "ghost domain". And more "smart people" just use movies to achieve other purposes.
Recently, one of the ways that people often criticize is "money laundering", that is, washing away a lot of illegal income "black money" through movies. X Bing Bing's Yin-Yang contract is a case. There are two kinds of contracts, one is superficial and the amount is large, and the other is practical and the amount is small. On the surface, she was given so much money, but in fact, the money had already flowed into some people's pockets through other channels. To put it bluntly, movies and stars are just tools.
Relatively speaking, the other way is much more honest, such as "The Legend of xx", which has countless stars regardless of the investment cost. Although it's a bad film, you should grit your teeth and finish it. No way, who is the boss's son?
But the next method is not so authentic. An actress, although beautiful, is not prominent in the film and television circle where beautiful women gather. She is a junior, and her acting skills are poor, but she plays the leading role in many film and television dramas. Why? Who told her she was the boss's girlfriend?
Another example is a campus youth film, which invited the most handsome actor, the most famous director and the biggest investment, but the heroine's appearance can only be said to be "still human." Why? Who told her that she was the leader's own daughter?
In fact, these are still relatively low grades. Some Buddhist-level directors, although making fewer films now, are not too high at the box office, and people's social status is there. If you say it's not good-looking, you just have no eyes and can't keep up with others' masters. What's more, people only promote the economy of a place with one shot, such as "Tang Xiangyang City" and "Republic of China Style Street", and the "bureau" inside is not waiting for us.
In particular, there are such guys not only in the film and television industry, but also in all walks of life. They are the real winners in this world. We are just the wool they harvested or the leeks they harvested. Of course, there are some people who don't want to be like this. Unfortunately, there are too few.
I'm a screenwriter. Let me answer your question.
First of all, directors, screenwriters and investors, everyone is not a fool, and they all want to do well at the beginning of a project.
Because it is in everyone's best interest to make good works and even make explosions.
There are explosions, and the director and screenwriter have both fame and fortune. In the next time, the director's fee and screenwriter's fee can skyrocket, and there is also the right to speak in the industry. How do you think they can sabotage their work on purpose?
For investors, making explosions (except those who have xi's money) is not bad for them. Making money and becoming famous may even win the favor of actresses. Let me ask you, if it were you, would you do something bad on purpose?
Who will have a problem with money!
Then why are there bad movies?
I'll give you a popular science lesson from the perspective of a screenwriter.
Usually we will write a script for investors. Anyway, let's pick out a lot of faults first, and then you keep correcting them. After 300 times, I tell you: I think the first draft is better. A mouthful of old blood is in your mouth. Are you going to vomit or not?
There are still many investors who can't even read all the words, but just give you directions blindly. You can't do this or that, but you have to change according to his wishes. After changing the script beyond recognition, he made a decision: shoot this!
The director should also hold his nose and shoot. What are we going to do? Money is hard to earn, and shit tastes bad. Who makes people rich?
Management is like this, and some big-name actors also like to change scripts.
For example, there is a famous teacher's milk killer actor. As long as his plays are concerned, the ratings will not be too bad. Because teachers love him, he is super inflated.
Once a project found him, and he looked at the script: "What rubbish did you write? Change! "
It turned out that the script was written by a careless hero. I didn't know a few words, but it was changed to a returnee who came back from studying abroad. The whole character collapsed, the taste of the whole play was all wrong, and the ratings were terrible at last.
For example, many big-name actors bring their own screenwriters and change their own scenes to cater to his interests, regardless of the overall situation, and sometimes the plot is not even connected. Without a tough management, the play will collapse.
Now many projects like to use unknown young actors, for nothing else, at least obedient, and will not change the script indiscriminately.
Script, script, script. Now China film and television circles hardly care about this, no matter how amateurs dare to write plays.
Many directors have an idea in their minds, so they ask a few gunmen to write it out and make them confident.
What script structure, the character arc doesn't care, just fool money.
In fact, the film and television circles talk too much. Is a good script enough? Of course not.
Shooting, actors, costumes ... any problem may affect the final presentation. I wrote so much unconsciously, I'll talk about it next time.