7 Up was founded by Charles Gligo, the founder of Howdy Company. Its previous product was called Haodi orange soda. After more than two years of trying different formulas. Charles hopes that this new formula will bring different feelings to consumers. He started producing its products two weeks before the 1929 financial crisis. Charles never explained why the product was called 7-up. The most common saying is that 7 and U mean that 7-up contains 7 kinds of spices and has been carbonated.