Phoenix Satellite TV Holdings Limited is a global Chinese satellite TV channel. The hosts of Phoenix Satellite TV are from Chinese mainland, Hong Kong, Macao and Taiwan. Phoenix TV is one of the most influential Chinese media, and it is also one of the first overseas TV media in Chinese mainland to get the right to land.
Formerly known as Satellite TV Chinese Station under Star Media, it was launched on 199 1. Later, Satellite TV Co., Ltd. was acquired by News Corporation, and immediately reorganized, and introduced Liu Changle and Chen Yongqi as investors. 1March 3, 9961day, the Chinese channel of Satellite TV stopped sending signals, and Zhang Tie-Lin, Xu Gehui, Lu Yu and others announced the establishment of Phoenix Satellite TV.
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Logo introduction
1, a phoenix and a phoenix, two birds, hovering and dancing, harmonious interaction * * * contained in a circle. Implies the origin and formation of the phoenix; Oriental characteristics of Phoenix Terrace; Phoenix TV is the product of media cooperation between East and West.
2. The heads of two birds are inward, the tails are outward, and all the mouths are open. This hint found a way out in China's traditional closed ideology; Open the door to run Taiwan, welcome cooperation, meet challenges, and absorb all kinds of advanced experience and excellent culture; Give play to the influence of the media, integrate into the world with an open attitude, and let the world know about China.
3. Taiji diagram similar to China Taoism. It means that yin and yang are opposites, and there are ups and downs. Yin and Yang are the way the universe works, the sum of all things and the sum of the world.
4. China's way of explaining history is the combination of ups and downs and rotation, while the western view of history is based on the viewpoint of straight line. Phoenix logo combines the two into a spiral. The circle formed by the phoenix is like an earth, which means that the phoenix will expand its influence to the whole world.
Baidu Encyclopedia-Phoenix TV