New logo of wuyixing tea co., ltd.

Description of New Logo System of Wuyixing Tea Industry Co., Ltd.

From the recognition form:

The unique growth environment gave birth to Dahongpao, a treasure in tea;

The special tea-making skills of intangible cultural heritage have created healthy tea with excellent quality;

-Understanding calligraphy modeling with "mind" as a whole;

Set off the brand concept of "making tea with one heart" that Wuyi Star has been adhering to;

-The original leaves of Dahongpao tea gradually changed into two hands, and * * * held up the bright star of the industry;

Judging from the meaning of the sign:

Dedication-protect the environment and treat resources well.

Be kind to all the precious resources we have, protect the growing environment of tea trees, and cherish every hard-won Wuyi tea;

Persistent heart-inheriting history, pioneering and innovating.

In the process of development, Wuyi Star keeps pace with the times, inherits the essence of tradition, and constantly carries out industry innovation, injecting the pulse of development into the ancient tea industry;

Sincere heart-honest management, cooperation to win.

Honesty is the basic principle of doing things. Create a broader development space with a sincere heart between the whole team of Wuyi Star and all the partners and friends who care about Wuyi Star.

Grateful heart-quality service, giving back to the society

The brand-new Wuyi Star continues to provide you with safe, healthy and high-quality tea with better service. We will thank all departments, customers and partners for their services and try our best to serve the society.

Zhicheng Wuyi Star Wei Zhen Dahongpao

Wuyishan is a natural and cultural heritage of the world, and is famous at home and abroad for its beautiful scenery and splendid history and culture in the southeast of Xiujia. Wuyishan has become a "holy land" of tea with its rich Wuyi tea. Wuyixing Tea Industry Co., Ltd. has grown into a bright Wuyi tea star in Bishui Danshan. Wuyi Star people devote themselves to the cause of Wuyi tea with a pious, dedicated, persistent and grateful heart. Wuyi Star insists on scientific innovation. While cherishing resources and protecting the environment, its mission is always remembered and implemented in every link of the company's development. In order to better protect the environment and water and soil resources, no synthetic fertilizers, pesticides, plant growth regulators and chemical food additives are used in the growth and processing of tea. All bases are managed according to the highest standards of organic ecology in terms of environment, climate, water quality, soil, plant protection, fertilizer planting, etc. All indicators fully meet the national organic tea planting and processing standards, and at the same time pass the organic planting and processing standards of Japan, the European Union and the United States.

A large number of organic isolated forest belts have been planted in the tea garden bases of core scenic spots such as Jiulongshan Tea Garden, Jiulongke Tea Garden and Tianyou Scenic Area, which not only enhances the sustainable development of tea gardens, but also is the best gift to nature.

It is this pious attitude to protect scarce and high-quality natural ecological resources that has made Wuyi Star's excellent tea quality!

Wuyi Star people cultivated this world of tea with holy mountains and waters with practical actions, interpreted the culture of tea, and guarded this godsend tea garden with piety. Wuyi Star Tea People adhere to the business philosophy of "I trust you wholeheartedly", and every piece of tea produced comes from the sincere heart of all Wuyi Star people. The company has built a standardized production workshop in strict accordance with various food safety standards, introduced brand-new computer-controlled oolong tea production equipment and equipped with an automatic oolong tea refining production line. The company's production technology level has reached the leading position in the same industry in China.

Wuyixing has established an agricultural product (tea) testing center, which carries out testing according to national standards and has the capabilities of routine physical and chemical testing, pesticide residues and microorganisms. , and can detect amino acids, caffeine, catechins, pyrethroids, organophosphorus and the total number of colonies. All raw materials and products of the company need strict batch review and inspection to ensure consistent excellent quality. The company has also established a research system with Fujian Wuyi Rock Tea Industry Technology Innovation Center as the main body, with Wuyishan Tea Research Institute, new product development center, tea cake research and development center and other research and development institutions. In addition, as a participant in the formulation of national standards for oolong tea, a member of the international standards committee for oolong tea, and the most authoritative unit for the protection of germplasm resources, Wuyixing has the ability of independent development and established a perfect traceability management system. The company constantly improves the management system, tracks the quality from the tea garden to the teacups, and establishes a sense of corporate responsibility that everyone cares about quality.

The company's Jiulongshan Tea Garden Base was approved by the Organic Tea R&D Center of Tea Research Institute of Chinese Academy of Agricultural Sciences; It has passed ISO900 1, HACCP international quality management system certification, Hangzhong Agricultural Quality Certification Center, Zhonglu Huaxia Organic Food Certification Center and Swiss IMO Organic Certification Center certification, and obtained QS certification and export commodity inspection and health registration.

Wuyixing team has experienced plant protection experts, skilled senior tea teachers, skilled production backbone, excellent professional sales service team, mature sales service network, safe and convenient logistics guarantee and perfect sales guarantee system. From the professional consultant team to every Wuyi star who silently pays the front line, they all love this * * * cause. It is with the persistence and peaceful struggle of all Wuyi Star people that today's brilliant bloom can be achieved.

Wuyixing interprets the outstanding quality and cultural essence of Wuyixing brand with the dedication of every post and every detail. Inheriting history and pioneering and innovating, Wuyi Star has won more than 100 honors at all levels in its own development process, which is not only the pride of Wuyi Star people, but also the responsibility of Wuyi Star people.

Wuyixing has a registered capital of 65.438+0.9 billion yuan and invested 65.438+0.8 billion yuan to build an ecological factory and an ecological tea garden base. Its own tea garden base is 7,500 mu, and the surrounding tea garden area is 23,200 mu driven by radiation.

In the past ten years, Wuyixing Tea Industry Co., Ltd. has developed into the largest national key leading enterprise of agricultural industrialization in Wuyishan, which integrates planting, management, production and processing, scientific research and sales. Wuyi Star has an authoritative brand advantage in the industry and has become the strongest and largest producer and seller of Wuyi Rock Tea.

Wuyi Star has always inherited and adhered to the traditional tea making technology, especially the unique refining technology, which fully demonstrated the unique charm of Wuyi Rock Tea.

Wuyixing not only ensures the quality of tea, but also enhances the external image of Wuyiyan tea from the packaging, so as to meet the market demand and unify the packaging and tea quality demands.

Wuyi Star changed people's simple and rude historical impression of Wuyi tea.

In 20 1 1 year, Wuyi star's brand image system and franchise chain system were opened, which enriched and strengthened the traditional sales model, and its market share and brand reputation continued to expand.

According to statistics, in 20 10, the market share of "Wuyixing" Dahongpao products reached 65%, and the market share of "Wuyixing" Wuyiyan tea reached more than 30%.

Wuyixing became the first batch of "famous brands of agricultural products in China", won the honorary titles of "Top Ten Best-selling Tea Brands in China" and "Top Ten Tea Enterprises in China", and won the title of national key leading enterprise in agricultural industrialization recognized by eight ministries and commissions including the Ministry of Agriculture. Become the only designated tea for Dahongpao in Diaoyutai State Guesthouse. 201110 by going up one flight of stairs, the star of Wuyi, was awarded the honorary title of China famous trademark by the State Administration for Industry and Commerce!

20 1 1, Wuyi Star and Guan Impression Art Development Co., Ltd. jointly launched the exclusive tea brand "impression da hong pao". Became the first derivative tea brand of China Impression series landscape live performance.

In the next decade, Wuyi Star people will persevere with you and create greater glories! While developing, Wuyixing Company contributes its own strength to Wuyishan with a grateful heart.

Wuyi famous Chinese fir has more than 100 varieties, including Dahongpao, Bletilla striata crown, iron sheet, crystal laurel and so on. , cultivated in the Tea Breeding Garden of Tea Research Institute of Wuyi Rock Tea Company, which undertakes the clone breeding, new varieties and new technology development. After nearly ten years' careful cultivation, Wuyixing promoted the planting of thousands of acres of improved tea trees, and successfully developed successful commodities with the unique characteristics of Wuyiyan tea varieties.

Wuyixing Company cooperated with villages and towns to set up six organic agricultural cooperatives in villages, driving 5 152 farmers and benefiting more than 0/000 tea farmers. On behalf of tea farmers, they embarked on the road of getting rich and building a well-off life.

Wuyi Star people are grateful to create a more brilliant future for Wuyi Tea.

Make tea with heart!

Wuyi Star has always carried out the business philosophy of "agriculture-oriented, science and technology first, industry driven and * * * common development".

Take "inheriting history and revitalizing rock tea" as our responsibility and "scientific and technological innovation" as the means.

In the development history of Wuyi tea, the glory of Wuyi tea culture in China was written.

Wu Yixing, concentrate on making tea!