1. Evergrande Real Estate Group Co., Ltd. (hereinafter referred to as Evergrande Real Estate) was established in Guangzhou, Guangdong Province, China. 1997. It is a holding subsidiary of China Evergrande Group and the main body of the Group's real estate business.
2. Evergrande Group is a fortune 500 enterprise group integrating real estate, finance, health, tourism and sports, with total assets of one trillion yuan, annual sales of over 400 billion yuan, more than 80,000 employees and more than 65.438+0.3 million jobs. It has more than 500 real estate projects in more than 65.438+0.80 cities across the country, making it the first real estate enterprise in the world.
3.2065438+On August 1 day, 2007, the headquarters of Evergrande Group, Evergrande Real Estate Group and Evergrande Financial Group officially settled in Shenzhen, while the headquarters of Evergrande Tourism Group and Evergrande Health Group remained in Guangzhou. The strategy of "dual headquarters" in Guangzhou and Shenzhen was formally implemented, with more than 3,000 employees in each of the two headquarters.
4.2065438+In July 2009, Fortune Global 500 released 20 19: ranking 138. On August 22nd, 20 19, "Top 500 Private Enterprises in China" was released, and Evergrande ranked 5th. "One Belt, One Road" China enterprises ranked 32nd among the top 100 enterprises. 20 19 12, Evergrande Real Estate Group Co., Ltd. was selected as the brand of 20 19 China Brand Power Festival 100. 20 19 12 18, people's daily "China brand development index" 100 list ranked 28th. 20201October 4th, 65438, won the evergreen award of Caijing 2020 "Sustainable Development Benefit Award". On 2021June 1 1 day, the signing ceremony of strategic cooperation between Evergrande Group and sinopec group was held in Beijing.
5. From the foundation of the first project to the expansion of more than 50 cities across the country, Evergrande Real Estate Group adhered to the policy of "building brands with quality and achieving great things with integrity", implemented the target plan and performance appraisal management mode, developed in a rolling way and operated efficiently, and formed a strong system competitiveness with the development strategy of "scale+brand", which enabled Evergrande to maintain a high-speed and steady development, and its comprehensive strength continued to rise, becoming a top-quality leader of real estate enterprises in the country.
6. The company was founded at the beginning of the Asian financial turmoil. Evergrande Real Estate Group attacked against the trend, seized the opportunity and adopted the strategy of "short, flat and fast". The first project, Jinbi Garden, with the development concept of "supporting the environment first", created a sales miracle of queuing to buy a house day and night in Guangzhou, with a daily income of 100 million yuan. Later, after three years' efforts, Evergrande stood out from more than 600 real estate enterprises in Guangzhou 1999 and became one of the top real estate enterprises in Guangzhou 10 for the first time.