Main listed companies in the industry: shanghai jahwa (6003 15) and Yixian Electronics (YSG). Listed in the United States, parent company of Perfect Diary), Proia (603605), L 'Oré al (listed in France), Estee Lauder (listed in the United States) and COTY (listed in the United States).
The core data of this paper: the market size and market size forecast of China cosmetics market.
1, according to the use: cosmetics are divided into 6 categories.
Make-up products mainly refer to beauty cosmetics for face, eyes and lips. Their main functions are to endow skin color with color changes, modify skin color or strengthen the shadows of eyes and nose to increase the three-dimensional sense and make it more attractive. At the same time, it can also be used to cover skin defects such as freckles, scars and moles. Cosmetic products can be divided into facial makeup, eye makeup, eyebrow makeup, lip makeup, nail makeup and makeup remover. , classified as follows:
2. Market size: The epidemic has greatly reduced the growth rate.
With the upgrading and change of mass consumption concept and aesthetic concept, more and more consumers begin to pay attention to their external image, and makeup is becoming more and more important. Everyone wants to be fashionable and have personality. In 2020, the scale of China cosmetics market was hit by the epidemic, reaching US$ 8.64 billion, with a year-on-year increase of only 0.62%, accounting for about 1 1.80% of the cosmetics market.
3. Multiple factors promote the development of cosmetics industry in China.
With the popularity of smart phones and various social and instant chat tools, the frequency of consumer image display such as selfies has increased, and the importance of face value has been raised to a new height; Strengthened the function of makeup to quickly enhance the external image. At the same time, with the global economic growth slowing down, the "lipstick effect" is remarkable. With the economic growth slowing down, consumers need more spiritual comfort, and cosmetics such as lipstick are more acceptable than other luxury goods, which is more conducive to enhancing confidence.
4. In 2026, the market size of China is expected to exceed $20 billion.
According to Euromonitor's forecast, the scale of China cosmetics market is expected to reach 654.38+07.6 billion US dollars in 2025, and the compound annual growth rate of China cosmetics market from 2065.438 to 2025 is about 654.38+065.438+02.86%. After the epidemic, the market recovered well. According to the development of cosmetics market in China in recent years and Euromonitor 20021-2025, it is estimated that the scale of cosmetics market in China is expected to exceed $20 billion in 2026.
Note: The data of 20021-2025 is predicted by Euromonitor, and the data of 2026 is predicted by combining the development of China cosmetics market in recent years and the predicted data of 20021-2025.
5. Personalized customization, cross-border cooperation and the rise of new brands will become the development trend.
The main consumers of cosmetics in China are young consumers represented by the "Z" era. Personalized customization through scientific and technological means can meet the consumption needs of young consumers, while the implementation of creative cross-border activities caters to the "curious" psychology of young people in China. This marketing method will become a new marketing trend of China cosmetics industry in the future. The younger consumer groups and the innovation of marketing methods have led to the birth of a large number of emerging cosmetics enterprises in China in recent years, which is expected to become another major development trend of the cosmetics industry in China.
The above data refer to the Analysis Report of China Cosmetics Market Demand and Investment Planning by Prospective Industry Research Institute.