First, Samoyed Financial Services empowers licensed financial institutions with financial technology, truly applies technologies such as big data and artificial intelligence to all business processes, helps financial institutions improve their operational and risk control capabilities, solves the pain points of the two major industries of traffic and risk control, improves financial efficiency, provides users with more inclusive and warmer financial services, and works with financial institutions to build a warm and efficient consumer financial ecosystem. According to Oliver Wyman's analysis, Samoyed Financial Services is the only lending platform in China that provides inter-agency credit card billing installment service with the weighted average annualized interest rate lower than 18.25% (IRR caliber).
II. Project Background The combination of technology and finance has made breakthrough progress in innovating financial products and service models, improving customer experience, improving service efficiency and reducing transaction costs. The business model initiated by Samoyed Financial Services is to empower licensed financial institutions through technology, effectively reduce various costs in the credit process, and provide users with warm and inclusive financial services.
Innovative technology/model application
Third, the application of risk control, Samoyed Financial Services has built an efficient and intelligent risk control that combines traditional banking experience with the characteristics of the Internet, and is highly automated to meet the management needs of various risk preferences. At the same time, a series of proprietary financial technology credit audit model matrices are constructed by using multidimensional data to realize the management and control of assets throughout their life cycle.
Fourth, marketing application, Samoyed Finance has a set of refined and large-scale customer acquisition strategies and operational capabilities, decentralized channel structure, forming a customer acquisition breadth, not relying on a single channel, focusing on the front end of risk control, emphasizing the rapid linkage between front and back, relying on streamlined and automated system tools, constantly optimizing the efficiency of single customer acquisition, and building core competitiveness with technology and mechanism.
Fifth, system application, Samoyed independently developed a set of quantitative risk decision-making system with machine learning technology and rule engine as the goal of optimizing financial indicators. The system can automatically update risk samples and models, and automatically select the optimal quantitative risk decision according to risks and benefits.
Sixth, the model application, Samoyed Finance independently developed Orion anti-fraud model, Alpha-S credit audit robot, DNA credit scoring model, LBSRM geographical location model, and Euler customer acquisition channel monitoring system, which truly realized product+market+risk control. Artificial intelligence technology and big data drive as the core.
What are the pain points in the industry?
Finance is the financing of funds, and the cost of user financing is mainly customer acquisition and risk. The business model created by Samoyed financial services is to effectively reduce these two types of costs through scientific and technological means and solve the pain points of the two major industries of flow and risk control.
7. Traffic Internet traffic is mainly distributed on platforms such as BAT. If you only get traffic from BAT, the cost is very high and there is no bargaining power at all. Samoyed financial services has docked thousands of traffic platforms. Through automated, streamlined back-office systems and refined operations, financial institutions can obtain Internet traffic more efficiently and with high probability, so that the loan demand of high-quality individual users can be effectively matched with the loan demand of financial institutions, and help financial institutions reduce the operating cost of obtaining customers.
Eight, the services provided by traditional financial institutions are not differentiated, and many financial products need offline services to meet the needs of users. At the same time, because banks can grasp less debts of users, the amount granted by banks to users is conservative, which can not meet the differentiated needs of users and good user experience. The combination of finance and technology can better solve these pain points. Samoyed Jin Fu uses artificial intelligence and big data to build a more sophisticated, flexible and fast-responding risk control technology, and constantly iteratively optimizes it to help financial institutions improve their risk control capabilities, thus providing users with warmer, more affordable and lower-priced financial services.
Execution flow and risk control Wind control execution flow and risk control
Samoyed Financial Services independently developed a self-iterative risk decision-making system and a series matrix of proprietary financial technology credit review models. For example, the self-built equipment fingerprint technology can reduce the missed detection rate of fraud identification to PPM level in the design and implementation of standards; In the application of social graph technology, millisecond query of data can be realized in the case of billions of data; In the application of risk identification model, the original robot Alpha-S can raise the theoretical level of automatic approval rate to more than 90%, and the passing rate and risk level after passing are equivalent to those of loan officers with three to five years' experience. The risk approval technology of "thousands of people and thousands of faces" can make real-time qualification prediction according to the customer base of different users; In the application of computer vision technology, Samoyed Jin Fu successfully applied the external advanced deep learning algorithm to Samoyed Jin Fu's own business scene, and the audit accuracy reached over 98%, even exceeding the level of human eyes in some cases.
The risk control system of Samoyed financial services can truly strictly control fraud and risk before lending, comprehensively review customer credit during lending, carefully measure credit risk, reasonably and prudently grant credit, continuously monitor dynamic business after lending, effectively guarantee asset quality and realize asset life cycle control.
9. Samoyed financial services has the customer acquisition strategy and operational capability of paying equal attention to refinement and scale, as well as the whole process solution in the vertical field of the financial industry. It analyzes the demand in the launch stage and quickly realizes large-scale operation.
At the initial stage, manage and optimize the front-end and back-end transformation effects of a certain channel; Put into the intermediate stage, quickly expand the scale, form a structured process, save manpower and improve operational efficiency; Invest in the advanced stage, retain customers, and achieve products with thousands of people, accurate push and accurate operation.
Through the automation and process background system, the per capita monthly production capacity reaches several hundred thousand+registered results, 60+ effective channels are managed, 500+ iterative ideas are created, and the operating costs are greatly reduced.
Effect evaluation
By the end of February, 2065438+2008, Samoyed financial services had delivered 34.65 million users to financial institutions.
Has cooperated with 19 licensed financial institutions, including commercial banks, consumer finance companies, trust companies and other financial institutions;
As of the first half of 20 18, Samoyed's financial services had accumulated matching transactions of17 billion yuan, and the overdue rate of M3+ in the year of matching assets was ≤ 1.3 1%, and all data indicators performed well;
Samoyed Financial Services is the only company in China that provides inter-agency weighted average annual credit card bill installment business.