Wrigley Candy (China) Co., Ltd. is a wholly-owned enterprise established in China. At present, there are three factories in Guangzhou Economic and Technological Development Zone, Panyu District of Guangzhou and Songjiang Industrial Zone of Shanghai. American Wrigley Sugar Co., Ltd. is an international candy industry and the largest chewing gum producer in the world, producing and selling diversified products such as chewing gum, mints, hard candy, soft candy and lollipops. The company's business covers more than 40 countries, and its products are sold to more than 80 countries around the world. Among them, the brands of "Yellow Arrow" and "White Arrow" have a history of more than 1 10 years. Wrigley company has long been committed to integrating Wrigley into every day of life, and its products have high popularity and brand reputation.
Chinese name: Wrigley Jr Company was founded in 189 1 Founder: William Rigley Jr Industry: Chewing gum industry official website:: Wrigley/product category, candy business, company profile, Wrigley China, Wrigley profile, Wrigley story, company legend, the beginning of the century-old brand Wrigley, the legend of bonfire, global expansion. The brand portfolio of Wrigley includes Green Arrow Chewing Gum and Mint, Yellow Arrow Chewing Gum, White Arrow Chewing Gum, Yida Sugar-free Chewing Gum, Jin Lang Ultra-cold Chewing Gum, Wrigley Coffee Chewing Gum, Bubble Gum, True Stick Lollipop, Sugus Soft Candy and Ski. Candy business Wrigley On June 5, 2004, 5438+065438+ 10/5, Wrigley announced that the company would acquire KraftFood's candy business with cash14.8 billion dollars, thus expanding its business to other sugar products. The deal includes Kraft's Altoids brand mint chewing gum, LifeSavers candy, CremeSavers candy, Trolli chewing gum and Sugus Swiss candy, which account for 65,438+0.5% of Kraft's global revenue. This enterprise brand ranks 60th among the top 500 brands in the world in 2006 compiled by the World Brand Lab. Company profile Wm. Wrigley Jr. was founded by William Wrigley Jr. in 189 1 year. Wrigley is one of the leaders in the global candy industry, and also the world's leading manufacturer and distributor of chewing gum, with global sales exceeding $4 billion. Wrigley has 19 factories around the world, and its world-renowned Wrigley products are sold to more than 180 countries. "White Arrow" (spearmint of Wrigley &; Reg), "yellow arrow" (juicy fruit &; Reg) and alto id &；; The history of the three reg brands can be traced back to more than a century ago. Other brands include "Double Mint &; Reg), "Savior & ampreg Big Red & ampreg", Boomer & ampreg ("Big" is in China), "Knowledge Stick" (PIM POM &；; Reg), "Winter Fresh" (Winter Fresh &；; Reg), "Yida" (extra &；; Reg), "Freedom & ampregHubba Bubba & ampreg", "Ao Bai" (Orbit &; Reg), Excel & ampreg, Cream Saver & ampreg, Yiji (Eclipse &; reg)、“Airwaves”(Airwaves &； Reg), "Alps & ampreg", "solano & ampreg" and "Swiss Sugar" (Sugus &; Reg), "Cool breeze &; Reg) and "P.K. &; Reg "and so on. Wrigley company is headquartered in Chicago, USA. The Wrigley Building, which stands in the Bank of Chicago, was built at 1920. After its completion, 1924 has always been a landmark building in Chicago, USA, with great momentum. Wrigley Company has been a public company since 19 19, and its shares have been listed and traded on the new york Stock Exchange since 1923. 10 On June 6th, Mars announced the acquisition of Wrigley Company for $23 billion. Wrigley China Wrigley Introduction Wrigley Sugar Co., Ltd. (Wm. Wrigley Jr. Company is one of the leaders in the international candy industry and the world's leading chewing gum manufacturer and distributor. Wrigley China currently has three factories in Guangzhou Economic and Technological Development Zone, Panyu District of Guangzhou and Songjiang Industrial Zone of Shanghai. Wrigley company produced "Doublemint", "Juicy Fruit", "Wrigley spearmint", "Extra" sugar-free chewing gum and "Cool Air" ultra-cold chewing gum, "Tatta" bubble gum and "Zhen Ta" chewing gum. According to the consumer survey of South China International, the popularity of Wrigley products is as high as 99%. In March 2003, in the Third China Trademark Competition jointly organized by the State Administration for Industry and Commerce, the State Trademark Office, the Trademark Review and Adjudication Board and CCTV, the trademark Wrigley won the honor of "Top Ten foreign trademark" loved by the people of China. From June 5438 to 10, 2004, Wrigley was awarded the title of "Super Brand" by the British "Super Brand" organization in China. As a corporate citizen who has always taken the initiative to undertake social responsibilities, Wrigley Company has actively supported the development of environmental protection, education and health in China for many years. In recent years, its public welfare activities include: in May 2003, it donated materials worth 3.09 million yuan to the prevention and treatment of SARS in China, launched integrated public relations activities, and called on people to "refresh their mood and let love spread"; June 5438 +2003 10, "Wrigley China Education Fund" was announced, and in the following three years, three batches of excellent children's books of "Wrigley Hope Library" with a total value of nearly 1 10,000 yuan were donated to 60 poor primary schools in Guangdong, Sichuan and Gansu provinces, respectively, and were organized in the recipient areas. In 2004, the "Wrigley Cup" National Youth Environmental Creative Competition was jointly held with the Mission Center of the State Environmental Protection Administration, and so on. Wrigley's historical story crosses the ocean: an "arrow" shines on China. Wrigley products crossed the ocean from the factories in Chicago and Australia as early as 19 14, and were loved by consumers. After World War II and the War of Liberation in China, the Wrigley products bid farewell to Chinese mainland temporarily. 198 1 year, wrigley signed a sales contract with an import and export company in China. Since then, Wrigley gum has been officially supplied to "foreign-related places" in Beijing, Shanghai, Guangzhou, Dalian, Xiamen and other places, which has opened the prelude for Wrigley products to officially "return" to the China market. 189 1 In the spring of, William regal Jr. came to Chicago from Philadelphia, USA. At the age of 29, he had only $32 in his pocket, but he had the ambition to start a business. In addition to high enthusiasm and abundant energy, Wrigley also has extraordinary sales skills. Little William's father is a soap manufacturer. When he was a child, he learned to sell "Regley" brand detergent soap along the streets of Philadelphia with a small basket, and he was familiar with the sales method. Mr. Wrigley's pioneering course in Chicago began with the distribution of Wrigley brand soap. He sent gifts such as baking soda to the merchants as an additional means of promotion. Soon, baking soda was more popular than soap, so he decided to buy and sell baking soda. Starting from 1892, every time Mr. Regley sells a can of baking soda, he gives two pieces of chewing gum to the merchants. This gift plan has been a great success, and karma once again takes chewing gum as a gift with more potential than the main product. At that time, there were at least a dozen chewing gum manufacturers in the United States, but the whole industry was still in its infancy. Mr. Regley believes that chewing gum products have the business opportunities he is looking for. He started selling chewing gum under his own name. (The original English name of "Wrigley" is "Regley" brand, and the Chinese translation directly conveys the arrow-shaped identification elements of the company's long-standing brand. His first two products are "LOTTA" and "VASSAR". Yellow arrow gum followed closely, 1893, and "white arrow" was introduced for the second time later that year. It's hard to get a foothold in the chewing gum industry! Compared with the obscurity of Wrigley products at that time, the products of other companies have begun to become famous. When william regal Jr started his business, he was quite hands-on. He can always think what customers think and meet their needs. He believes that heaven rewards diligence, so he always travels around the United States, visiting wholesalers and retailers. With the development of the company, Mr. Wrigley has demonstrated his extraordinary leadership ability: he can always inspire and inspire people around him. Mr. Regley still continues to use his marketing tool-encouraging businesses to buy goods with gifts. He knows that if customers can get some "small sweets" for free, they will be more willing to sell Wrigley gum. Mr. Regley expanded the range of gifts to table lamps, razors, rulers and other varieties. These gift plans are very successful, and he needs to print a catalogue to facilitate customers to choose gifts. Mr. Regley, a century-old brand, also tried to attract the general public to buy Wrigley gum through advertisements. Mr. Wrigley is one of the pioneers who use advertisements to promote brand products. He found that advertising the benefits of products through newspaper and magazine advertisements, outdoor posters and other forms of advertising can make consumers more receptive to Wrigley gum. As consumers come to various stores to inquire and buy Wrigley gum, stores will naturally supply more goods to prevent customers from coming to the corner. When Mr. Regley decided to promote white arrow chewing gum, the problem of advertising effect had a touchstone. He thinks that white arrow chewing gum is a high-quality product, but its sales are slow due to its poor reputation. So 1906, Mr. Regley decided to put moderate advertisements in Buffalo, Rochester and Syracuse in the eastern United States, and the effect was really good. The next year, when the market was depressed, almost all companies were cutting back on expenses, including advertising funds. But Mr. Regley went against the trend, and he had a hunch that when others weakened his marketing offensive, it was a good opportunity for him to strengthen the advertising of White Arrow gum. Once again, he turned his attention to the new york market, which had been entrenched for a long time. Before that, Mr. Regley had put in two advertisements in new york, but the effect was poor and he could not persuade consumers to try Wrigley gum. This time, Mr. Wrigley's perseverance and wisdom in time selection finally paid off. His advertising campaign for white arrow chewing gum in new york was sweeping and quickly spread to other cities. By 19 10, Mr. Regley has successfully made White Arrow gum a favorite brand of Americans. The yellow arrow and green arrow launched by 19 14 are becoming more and more popular, and they have rapidly become popular leading brands. 1920, a successful entrepreneur, Mr. Regley, hoped to build an extraordinary headquarters building for Wrigley Sugar Co., Ltd. (hereinafter referred to as Wrigley Company) in Chicago. He chose the building on the north bank of Chicago, which winds through the city. At that time, there was no large commercial office building on the north shore of Chicago, and Wrigley Building became a pioneer building to enter the business district of North Michigan Avenue. The magnificent Wrigley Building was completed in 1924. Since then, it has been regarded as a landmark of Chicago. After nightfall, the colorful lights of Wrigley Building have become one of the classics of architectural lighting in American metropolitan business districts. At the same time, Wrigley's business is rapidly going international. By exporting to many countries, Wrigley products began to enjoy world reputation. Wrigley also established the first batch of factories in Canada, Australia, Britain and New Zealand in 19 15, 1927 and 1939 respectively. In addition, Wrigley Company became a listed company from 19 19, and its shares were listed on the new york Stock Exchange from 1923. Diversified preferences in the international market have spawned many new products and new tastes. During World War II, Wrigley's most successful product outside the United States was a granular chewing gum called "P.K.". Legend of Fiberhome In every stage of the company's sustainable development, Wrigley Company has consistently implemented the basic concept: "Although the chewing gum is small, the quality is great." During World War II, Philip K. Wrigley, the son of the founder of Wrigley Company at that time, led the company to take legendary measures to maintain its brand reputation. The war situation makes the supply of high-quality raw materials insufficient, while the demand for chewing gum increases, especially when it is supplied to military materials in batches. Wrigley can't supply enough high-quality chewing gum for the mass market, and because it doesn't want to be degraded in quality to cope with consumers with high expectations, from 1944, Wrigley simply withdrew all its white arrow, green arrow and yellow arrow products from the mass consumer market and supplied them to American overseas troops. At that time, Wrigley Company launched a wartime brand named "Track" specifically for the mass consumer market, and frankly told consumers that although this product was pure in quality, healthy and beneficial, it was still not as good as the normal Wrigley product, so there was no conventional Wrigley brand label. Soon, high-quality raw materials became scarce, and even the production of chewing gum that met the quality standards of military materials before the war was unsustainable. Wrigley stopped producing mature brand products and instead supplied "Obi" to the military. At the same time, although consumers have no chance to buy Wrigley gum, Wrigley continues to promote the name and quality of Wrigley gum through a unique advertising plan. The advertising picture vividly highlights the wrapping paper of a white arrow chewing gum, supplemented by advertising words to remind consumers: "Please remember this wrapping paper!" After the war, Wrigley can buy high-quality raw materials for producing mature brand products again. White arrow chewing gum returned to the market on 1946, and yellow arrow chewing gum returned one after another later that year, and green arrow products appeared again on 1947. Global expansion 196 1 year, William regal, son of Philip Wrigley, became the president and began to expand the global market. During his tenure, he was determined to expand, and the coverage of Wrigley products soared from a dozen countries to more than 100 countries. In addition to factories in Chicago, Australia, Canada, Britain and New Zealand, Wrigley has set up sales organizations in Asia and Europe. In order to meet the growing demand for Wrigley products in the global market, Wrigley Company has set up factories in the following places and times: Manila, Philippines (1965), Basim (1968), Salzburg, Austria (1968) and Nairobi, Kenya (197655). The United States opened new factories in 1954 and 197 1 respectively in Santa Cruz, California and Gainesville, Georgia. 1989, wrigley established wrigley chewing gum co., ltd, a wholly-owned enterprise in China. The Wrigley Factory in Guangzhou Economic Development Zone started construction on 199 1 and was officially put into operation on 1993, with a total investment of over 30 million US dollars. Brand products such as Green Arrow, White Arrow, Yellow Arrow, Yida Sugar-free Chewing Gum and Golden Wave Super Cool Chewing Gum have been launched successively. Since then, Wrigley products have been continuously integrated into the daily life of China people, and Wrigley's well-known brand image has penetrated into the hearts of consumers in China. At present, Wrigley Gum ranks first in the industry in terms of product sales and market share in China. Wrigley's commercial success in China has made China Wrigley's largest overseas market outside the United States. In order to meet the demand of the emerging Eastern European market, Wrigley also set up factories in Poland and Russia in 1996 and 1999 respectively. Then, the Indian factory started at 1999. In terms of product diversification, in order to adapt to the changes of customers' tastes, Wrigley Company introduced Freedenta chewing gum, Big Reda cinnamon chewing gum and Hubba Bubbaa bubble gum in the mid-1970s. At the same time, in order to meet consumers' demand for sugar-free products, Wrigley Company launched Extraa (Yida) sugar-free chewing gum at 1984. At present, Wrigley Company, which has commercial tentacles all over the world, has 15 production plants and many related enterprises all over the world. Wrigley chewing gum brand products are sold in more than 50 countries around the world. Wrigley has become one of the recognized leaders in the international candy industry and the largest chewing gum manufacturer in the world. From generation to generation, the founder of Wrigley Company, William Lee Jr., died in 1932. Philip Rigel, the son of the founder who was appointed as president and CEO from 1925, inherited his stepfather's career. 196 1 year, Philip Wrigley was elected as the chairman of the board of directors, and his son William regal became the president. As the president of the company, William Regal Lee became the third generation of the Wrigley family in charge of the company's business. 1977 After the death of Philip Wrigley in April, William Wrigley Lee continued to be the president and CEO of the company, and he was in charge of Wrigley Company for 38 years until his death in 1999. At present, the fourth generation william regal Jr is the president and CEO of Wrigley Company on behalf of the fourth generation Wrigley family. Mr. Regley, the fourth generation, showed the leadership courage to carry forward the past and forge ahead into the future. Wrigley Company adheres to the corporate mission of "creating business development and enterprise prosperity handed down from generation to generation for shareholders", and is now committed to encouraging employees around the world to be brave in pioneering and innovating, keep pace with the times and cope with changes. The main distribution channel of Wrigley gum is to supply Wrigley products to retailers in their service places through distributors. For more information about distributors in China, please contact the sales department of Wrigley Gum Co., Ltd. Wrigley gum is widely sold in supermarkets, convenience stores, candy stores and other retail outlets, even through vending machines. From the convenience and universality of supply, perhaps no other product can match chewing gum, which truly fulfilled the long-standing slogan of Wrigley Company: "Wrigley is integrated into life every day." The price of chewing gum is suitable for mass consumption. Chewing gum can bring people the pleasure of chewing, as well as the benefits of refreshing breath, preventing dental caries and relieving stress. The popularity of Wrigley gum makes it the favorite display product of retailers, and retailers can obtain relatively stable commercial returns through small investment. Wrigley Company is a recognized leader in the international candy industry and the largest chewing gum manufacturer in the world. It owns a series of world-renowned brands such as Yellow Arrow, Green Arrow, White Arrow and Dahong. She also produces and sells many chewing gum brands all over the world, such as Airwaves, Alpine, Eclipse, Extra, Freedent, Orbit, P.K., Surpass and Winterfresh. The famous Wrigley Building on the Chicago River still stands tall, and the colorful lights of Wrigley Building still dress up the beautiful scenery of Chicago every night. Time flies, 189 1 April, 2008 10, the Wrigley company founded by William Wrigley Jr. passed 65438. Although Wrigley Company has been publicly listed 1923, it is four generations of business leaders of Wrigley family who lead Wrigley Company to create brilliant achievements, and they have created business growth and enterprise prosperity for Wrigley shareholders from generation to generation. Wrigley chewing gum products have covered more than 50 countries around the world, and are being integrated into people's daily lives all over the world. At present, Wrigley products occupy nearly half of the chewing gum market in the United States, and in Europe, it accounts for about 50% of the total profit of chewing gum. Wrigley products are the absolute leader of 18 European market, with a market share of over 80%. Looking back on the past and looking forward to the future, Wrigley Company attributed her success to a century-long commitment to quality, innovative spirit in the same strain, and consistent integrity management. In the development process of 1 10 years, Wrigley Company has always firmly implemented such a basic concept: "Although the chewing gum is small, the quality is excellent." During World War II, the demand for chewing gum products increased due to the lack of high-quality raw materials. The legendary story that Wrigley Company stopped production of mature brands in order to protect its brand reputation is a good proof of Wrigley Company's persistent persistence and unremitting pursuit of quality. As a food manufacturer, Wrigley has been strictly following the food, hygiene regulations and quality standards formulated by relevant administrative departments around the world. Wrigley's excellent quality has long been recognized and respected by consumers all over the world. Wrigley has been at the forefront of research and product development on how chewing gum products can better benefit people's lives. As the soul of Wrigley Company, the innovative spirit not only promotes Wrigley Company to become one of the most famous and favorite companies in the world, but also constantly promotes new products, new ideas and new markets. At present, Wrigley has shown the world the courage and courage to carry forward the past and forge ahead into the future, and is committed to encouraging employees around the world to be brave in pioneering, innovating and constantly changing to cope with the ever-changing situation. In 2000, Wrigley established Wrigley Health Care Division, which is responsible for developing and marketing chewing gum products with health care effects. Surpass, the department's first product, is not only delicious, but also helps to relieve gastrointestinal discomfort quickly. Other products under development will have the function of helping to enhance oral health care. Wrigley Company has achieved remarkable success all over the world. Throughout the process, the values she believes in are consistent and unshakable: we trust, respect and respect each other with consumers, employees, partners, distributors, retailers and the wider community. We pursue just and fair business ethics and will do our best to protect the environment. Integrity-based, quality-based, innovation-based, this is the way of Wrigley. On June 6, 2008, Mars, the world's largest chocolate manufacturer, announced that it would invest about $23 billion to acquire Wm. Wrigley, a small company that produces "Green Arrow" chewing gum. The company also announced that part of the financing for this acquisition will come from Buffett's Berkshire Company, and Goldman Sachs will also provide part of the funds. Mars announced that after the acquisition, Wrigley will become an independent subsidiary. It is reported that the financing arrangement of this acquisition will be divided into several parts: Mars' own contribution 1 10 billion US dollars; Berkshire invested $4.4 billion; Goldman Sachs contributed $5.7 billion. A statement from Wrigley revealed that Berkshire also promised to invest $26,543.8 billion to acquire a part of Wrigley's equity at a discounted price after the acquisition. Buffett's Berkshire Company currently holds $40 billion in cash and is preparing for a merger. Buffett said in an interview with American TV media yesterday that there is nothing wrong with investing in brands like Wrigley and Mars. "Everyone eats their products every day." Affected by the merger news, Wrigley's shares traded in Europe soared 28% in intraday trading yesterday. In pre-market trading, the stock soared to $77.30 and closed at $62.45 last Friday. It is reported that Mars is currently the largest chocolate manufacturer in the world with a market share of about 15%. The well-known brands of the company are Dove, Snickers, M& etc. M and Jia Wei, mainly involved in candy, chocolate and pet food industries. This company with annual sales of nearly $25 billion is one of the largest family businesses in the world. Wrigley is the owner of famous chewing gum brands "Green Arrow" and "Yida", and it also produces candy products such as Swiss candy. In 2006, Wrigley's global sales reached nearly $4.7 billion. According to industry insiders, after the acquisition of Wrigley, Mars is expected to compete with Hershey, a chocolate manufacturer, and Cadbury, the world's largest candy manufacturer. At the same time, if Mars and Wrigley merge, Hershey and Cadbury may be forced to consider joining forces. According to the announcement, the offer for this acquisition is $80 per share. Wrigley's current market value is about $65.438+073 billion, and the offer of $23 billion obviously has a great premium. In yesterday's statement, Wrigley said that the acquisition was a "good deal" and the price was very good, which could bring "great value" to the company's shareholders. Buffett's Berkshire currently has about $40 billion in cash to buy. In the past 40 years, Buffett has built this textile enterprise on the verge of bankruptcy into a corporate giant with a total market value of 654.38+95 billion US dollars, covering many industries such as insurance food, and holding shares in large enterprises such as Coca-Cola. Wrigley in Mahjong The three cards in Mahjong are called Wrigley in Mahjong terminology. 20 18, 18 In February, the "Top 500 World Brands 20 18" compiled by the World Brand Lab was announced, and Ferrari ranked 148.