(1) Pay attention to tobacco or tobacco-related products.
(2) Strengthen its market position in the UK.
(3) Expanding international influence through organic growth and acquisition, especially expanding European business.
(4) Looking for opportunities for international development in emerging markets.
(5) by increasing the capital investment in new technologies, we will continuously improve productivity and control costs. Facts have proved that these business strategies are very successful and correct, and Imperial Tobacco will continue to promote and implement them. Imperial Tobacco operates in 34 countries, from the southernmost tip of Australia to the northernmost tip of Europe. The development potential of many overseas markets is still great. Imperial Tobacco Company's continuous exploration has created many employment opportunities for local people. As a multinational company, Imperial Tobacco Company is very proud, and believes that transnational operation can strengthen the company's international structure and contribute to its success. Internally, Imperial Tobacco encourages employees' personal creativity, regardless of their nationality and background.