Weita milk
Vitasoy, as the most popular beverage brand, was suddenly removed from the shelves. Naturally, many people want to know why. The main reason is that an ordinary employee of Vitasoy Company assassinated a Hong Kong policeman, and then the employee committed suicide at the scene. Unexpectedly, the employee who committed suicide after assaulting a police officer was notified by the company that he "died unfortunately".
Such a bad behavior is actually called "unfortunate death." Moreover, in the process, some police officers were injured, but they did not get the sympathy of Vitasoy. This behavior aroused public anger and people strongly protested. In this regard, people boycotted Vitasoy products, and even the spokesperson of Vitasoy said that they would terminate their cooperation with them. At the same time, offline stores and supermarkets removed Vitasoy products.
Which company does Vitasoy belong to?
According to public information, Vitasoy is a well-known beverage brand in China Mainland and Hongkong since 1940. The soybean milk beverage was produced in Hong Kong, China since 1940, and now its production plants are all over Chinese mainland, Hong Kong, China, Australia and the United States. Vitasoy includes brands such as juice, milk, tea drinks, soft drinks, distilled water and tofu.
Vitasoy Group is the largest manufacturer and supplier of non-carbonated beverages in China and Hongkong. The largest shareholder of Vitasoy is Mitsubishi UFJ Financial Group, holding 65,438+06.29% of the shares. Luo Youli is the executive chairman of Hong Kong Vitasoy International Group Co., Ltd. He is the son of Luo Guixiang, the founder of the company, and also the actual controller of the company.
Development course of vitasoy milk
1940, Luo Guixiang, Meixian County, Guangdong Province, developed a soybean nutritional product named "Vitasoy". The original intention of his research and development was because he saw that his compatriots were malnourished and hungry, so Luo Guixiang was deeply saddened and secretly vowed to do something for his compatriots.
By chance, he listened to a foreigner's speech and learned that westerners usually supplement nutrition and strengthen their physique through milk. That speech left a deep impression and influence on his mind. He was inspired by this, because at that time he was poor and meat was too expensive for many people to buy. Luo Guixiang chose cheap and abundant soybeans and successfully developed a "soybean drink".
But the sales model at that time was relatively backward. The early sales model was door-to-door delivery by delivery personnel, and the early technology was not very mature. Vitasoy began to deteriorate in less than a few days without disinfection, and its shelf life was too short, so it was not favored by consumers when it was first introduced.
From 65438 to 0953, Luo Guixiang began to study the production mode of disinfection, and the sterilization method of high temperature disinfection can be preserved without refrigeration. Because of the extended shelf life, sales began to increase greatly.
The packaging of Vitasoy has also changed in the past 80 years, such as glass bottles, cartons, cans and plastic bottles. From its packaging, we can see its development in the past 80 years and the development of enterprises driven by social progress.
A new drink "Lemon Tea" launched a few years ago has won the love of countless consumers and occupied a large market share. But now because of attitude and position, it has angered many consumers.
Tips: Vitasoy will definitely suffer a lot in this storm. Whether this incident is an employee's personal behavior or not, Vitasoy has a great responsibility. Hope to give a reasonable solution.
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Vitasoy incident full version