This year, the No.1 Document of the Central Committee clearly stated that it is necessary to "cultivate and develop the assembled vegetable industry". Prefabricated vegetable industry has become an important carrier of rural revitalization for the first time and has been included in the national development strategy. It can be eaten directly without washing or cooking, and prefabricated vegetables have become the favorite products of consumers.
Man Le Jia Dian Shang supply chain
Manjiale is a brand enterprise specializing in pre-cooked dishes in internet plus. The founder of Manjiale brand is Ping Jian, a native of Shanbei. In 2009, Ping Jian contacted the abalone wing industry in Shanghai and launched the abalone wing net. As early as 20 13, we cooperated with food processing enterprises to develop abalone wing series frozen dishes and operated them on the e-commerce platform. With the development of experience and channels, we established Suzhou Manjiale Food Co., Ltd. on 20 17, and formally focused on the research and development and production of e-commerce channel products. The "network celebrity" series products with the theme of Buddha jumping over the wall have been put on the shelves of major e-commerce platforms and are very popular.
20 18, Ping Jian invested in the new Jiangsu manjiale food co., ltd in his hometown-xuyi economic development zone. After strengthening and improving the operational maturity of various e-commerce platforms, the popularity of Manjiale's network has soared. In 2000, we developed and added Xuyi lobster prefabricated dishes. After two years of development, we have summed up a set of industrialized and standardized production processes and operation procedures. According to the company's development plan, it will take five years to build a well-known brand of Xuyi lobster e-commerce-Manjiale lobster. In 2023, lobster processing equipment and market dominance will further increase. It will take the lead in adopting the second-level node application technology of national industrial Internet logo to give "digital ID card" to Manjiale Xuyi lobster. Realize security traceability and traceability, and identify Xuyi lobster geographical indication products.
Manjiale has been deeply cultivating Internet channel resources for many years, integrating Manjiale e-commerce brand and Xuyi lobster regional geographical indication brand, and combining the advantages of SF cold chain and mature e-commerce operation team, it has formed Manjiale's unique operation mode and market competitive advantage, and has also grown into China pre-cooked dish TOP50 brand. Manjiale is speeding up the construction of brand system and applying for the "National Commercial Quality Award" of China Business Federation.
It has successively obtained SKA strength merchants from JD.COM, Ali, Pinduoduo and other e-commerce platforms, and reached a deep cooperative relationship. The company was rated as a demonstration enterprise of industrial e-commerce development in Jiangsu Province by the Provincial Department of Industry and Information Technology, and as a small and medium-sized science and technology enterprise by the Provincial Department of Science and Technology. In 2023, it was jointly rated as one of the top 50 brands of prepared dishes in China by the Professional Committee of China Cuisine Industry Federation and Jiangsu Catering Industry Association.
Manjiale —— Top 50 brands of prefabricated dishes in China