First, in terms of market choice and recognition, Pinduoduo is constantly pursuing Taobao. Although Taobao platform still occupies a considerable market share in the e-commerce market, Pinduoduo is constantly surpassing Taobao platform through its development in recent years. This has also led to the increasing market value of Pinduoduo, and more importantly, the number of active users in Pinduoduo is higher than that in Taobao.
Second, relying on Tencent, Pinduoduo is constantly devouring Taobao's market share. Pinduoduo obtained the traffic interface of WeChat platform through Tencent's shareholding. Therefore, users in Pinduoduo can easily access shopping pages in Pinduoduo through WeChat platform. Tencent also gave strong support to Pinduoduo, giving Pinduoduo enough confidence to compete with Taobao supported by Alibaba.
Third, Pinduoduo has continuously accumulated its own advantages in service level and product cost performance. Although Pinduoduo and Taobao are completely the same in terms of service level, Pinduoduo still has great advantages in the key factor of cost performance. This is the reason why Pinduoduo can be recognized by more and more consumers, because consumers always want to buy the products they need at lower prices.
It's no big surprise that Pinduoduo will surpass Taobao platform in the next few years. As the development trend of Pinduoduo is too rapid, Taobao is helpless in the face of fierce pursuit of Pinduoduo.