Marketing Strategy of Guangdong Zhongsheng Pharmaceutical Co., Ltd.
Zhongsheng Pharmaceutical follows the marketing strategy of "professional team, core products, advantageous fields and national brands" and has set up more than 50 regional marketing management organizations throughout the country. In order to cope with the complicated and changeable market competition environment and the introduction of the new medical reform policy, the company quickly implemented the marketing policy of "seizing time, covering widely, focusing on key points and building brands", and realized the expansion from regional brands to national brands by expanding professional marketing teams, covering omni-channel end customers, professional academic promotion, scientific customer classification management and innovative marketing methods.