As we all know, Microsoft's own digital transformation is led and responsible by Microsoft CSEO organization. The full name of Microsoft CSEO is core service engineering &; Operation (core service engineering and operation), the predecessor of this organization is Microsoft internal IT. In the process of Microsoft's own digital transformation, the functions and responsibilities of Microsoft's internal IT have changed and changed its name to CSEO accordingly. Simply understood, as an IT organization within Microsoft, CSEO is not only responsible for migrating Microsoft's daily operations to Microsoft's cloud products and services, but also for maintaining the IT infrastructure of Microsoft's external cloud products and services.
Driven by CSEO, Microsoft has completed its own digital transformation. Of course, this process is still going on, but most of the transformation work has been completed. Microsoft has transformed from a traditional software company to a digital service company focusing on digital products and services. Microsoft itself also operates on digital technologies such as cloud and AI. CSEO was later renamed Microsoft Digital again, with obvious intention-boldly refreshing Microsoft's digital business again, and making Microsoft's digital business a benchmark and model in the industry.
Microsoft digital team led the internal transformation of Microsoft by reflecting on traditional IT and business operations. Transformation is to improve capabilities, empower employees, attract customers and partners, optimize operations and transform products. Microsoft Digital builds and operates the system that runs Microsoft, and promotes the innovation and productivity of its global 6,543,800+600,000 employees by rethinking traditional IT and business operations, leading the internal transformation of Microsoft.
In May, 20021year, Microsoft Digital Team published an article, which simply and clearly summarized the digital transformation process of IT within Microsoft. The following content is translated from this article.
The necessity of digital transformation is obvious-the global epidemic has brought challenges to every organization, from employee placement to supply chain management to uninterrupted retail operations. The investment in digital transformation helps Microsoft to deal with the frequent changes caused by coronavirus pneumonia quickly and effectively-19.
Microsoft's continuous digital transformation will enable Microsoft to further fulfill its mission, that is, to make everyone and every organization on the planet achieve extraordinary achievements, and all this will start with Microsoft and Microsoft figures. Every new challenge is an opportunity to evaluate the role of Microsoft Digital in the organization and how Microsoft Digital can better meet the new challenges.
Subversion has always been a catalyst for business transformation. In order to stay at the forefront, Microsoft Digital has become more agile, efficient and innovative. This means changing Microsoft Digital's systems and processes to support and quickly adapt to new products, services, business models, regulations and any other issues.
Vision-oriented is the main driving force of Microsoft's digital transformation. Microsoft figures provide power for the company, which is very important for both internal and external customers. In order to be vision-oriented, Microsoft Digital needs to have a clear understanding of the methods and paths to achieve its goals.
Combine the work of Microsoft Digital with the greater vision to be realized, push Microsoft Digital beyond the daily "fire fighting" work and comfortable routine, and provide really useful services for Microsoft. Every team of Microsoft Digital has a clear and targeted vision, which is based on the needs of Microsoft Digital customers (Microsoft Digital serves both internal employees and Microsoft Cloud Infrastructure maintained by Microsoft Digital also serves external customers) and the needs of Microsoft Digital as an organization.
However, it is not enough just to clarify the vision. An inspiring and effective vision must accurately reflect the actual work done. Vision is the basis for Microsoft Digital to make important decisions, rather than a document that is written once a year and shelved. Building a strong connection between vision and practical work can be illustrated by telling a story. Vision should create a narrative to provide reference for daily decision-making at every work level.
Every choice, no matter how subtle, should connect itself and promote a broader vision. In turn, the vision motivates these choices, supports the enterprise's ambition and motivates employees. Telling a story in this way makes Microsoft Digital think carefully about how a work product fits into a broader vision-or whether it is appropriate. It can also help Microsoft Digital define the work of Microsoft Digital in a way acceptable to different stakeholders, which is very important if Microsoft Digital wants them to support and cooperate with Microsoft Digital. If Microsoft Digital tells its own story well, stakeholders should also be able to tell others how Microsoft Digital's work supports them.
2. 1 Difficult choice
Through this way of thinking and these implementation guidelines, Microsoft Digital gives employees the ability to think strategically. I hope they will keep thinking about this question in their minds: What is the customer's experience when interacting with Microsoft? How can we make it better?
As part of Microsoft Digital's product vision, Microsoft Digital has established and elaborated the key priorities for determining work areas. The priority is determined according to the thorny issues within Microsoft Microsoft Digital and the best experience of other organizations studied. These priorities will continue to define and guide the work of Microsoft Digital and serve as an organizational tool to measure the progress of Microsoft's digital transformation.
3. 1 Cloud-centric architecture
The cloud-centric architecture aims to provide a consistently high level of service reliability. Microsoft Digital's system in the cloud is flexible, flexible, cost-effective and extensible, so Microsoft Digital can actively innovate. Microsoft Azure is the core of Microsoft digital architecture. Microsoft Digital uses Azure to automate processes, unify tools and improve engineering productivity. This includes using the out-of-the-box functions provided by Azure DevOps and Azure Pipelines to make Microsoft digital transition to DevOps mode. DevOps mode can deploy more secure and compliant new functions faster. Modern cloud-centric architecture is the foundation of Microsoft's digital transformation. Microsoft Digital Company is building an integrated and reliable system to collect data and conduct experiments through telemetry technology. Microsoft Digital's investments include:
3.2 Enterprise Security
Safety is an endless systematic pursuit, which requires the same level of innovation and promotion in all aspects of the science and technology industry. Cloud-based architecture and ubiquitous user access require enterprise security policies to take identity as a new boundary and cover the entire digital footprint. Microsoft Digital is seamlessly integrating improved security into all parts of Microsoft's digital transformation, which refers to the components of every product developed by Microsoft. The strategy of Microsoft Digital Company revolves around six core security pillars: equipment health, identity management, information protection, data and telemetry, risk management and security. Some specific investment areas include:
3.3 Data and intelligence
Data is the most important asset owned by modern organizations. The exponential growth of data, complex algorithms and computing power is pushing modern organizations to make rapid progress in technological and business changes. The value of data is directly proportional to the number of people in the organization who can find, understand, recognize and trust data, and then connect data in new and meaningful ways to gain the most profound insights. Microsoft Digital is transforming scattered company data into cohesive insight and intelligent experience, and its investments in core areas include:
3.4 Customer-centric
3.5 Enterprises with higher productivity
Microsoft employees are the core of Microsoft's digital mission. The mission of Microsoft Digital is to help and support customers and partners, and its achievements are extraordinary. Microsoft Digital enables employees to maximize their creativity and productivity in work and collaboration in physical and digital environments. Microsoft Digital uses Microsoft products and services to provide Microsoft employees with an interconnected, accessible, interactive and personalized experience with the support of Microsoft 365, artificial intelligence and machine learning. Specific investments include:
Priorities describe what to do, but how to do it is equally important. Microsoft Digital has made major changes in its working mode to realize the transformation. These changes make Microsoft Digital have more autonomy in its work, run more effectively, and build it in a long-term and lasting way. With the transformed model, Microsoft Digital can get rid of decision-making and guidance based on available budget and deliver clear and prioritized business results. Microsoft Digital measures the collective success of Microsoft Digital by applying this model directly to the business, rather than simply delivering functions. As an organization, Microsoft digital gives priority to the direction pointed by the vision, not the budget level. Microsoft Digital's vision-oriented product thinking aims to find the most effective and efficient solutions, have the greatest impact on the key areas of transformation, and make the vision come true.
4. 1 switch operation mode
Based on the transformed operation mode, Microsoft Digital can get rid of budget-based decision-making and guidance and deliver clear and priority business results. Through this model, Microsoft Digital enhances the capabilities of business teams and employees by giving them autonomy and decision-making ability. Each business group has its own vision and freely determines the priority of work according to this vision. However, these tasks still need to be consistent with Microsoft's overall digital vision and evaluated in the centralized audit twice a year. This ensures that the work of the whole organization is correctly prioritized and allocated. Examples of transformed business models include:
4.2 Product-based business methods
In order to enable the services established and operated by Microsoft Digital to be implemented on a global scale, Microsoft Digital adopts a product-based approach. Microsoft Digital hopes to focus on developing solutions that help realize its vision, and hopes to use agile development methods and product-centered management in development. Taking a product-based approach to Microsoft's digital business means:
4.3 Modern engineering and design practices throughout all processes
Modern engineering focuses on providing a common set of tools and automation, and providing code and new functions for employees through continuous integration and delivery practices. Microsoft Digital prioritizes the most effective results for the business and delivers them according to the ranking in the task list. Microsoft Digital has added telemetry function to monitor customers' usage patterns, so as to gain an in-depth understanding of the health status and customer experience of Microsoft Digital services. Microsoft Digital hopes to eliminate functional islands in the organization and increase the connection and integration of infrastructure, applications and services. Behind all this, Microsoft Digital has a set of unified standards to protect and help employees. Microsoft designs for the future digitally in the following ways:
At Microsoft Digital, there is a unique opportunity to help customers complete their transformation by sharing their best practices and experiences. As an early user of Microsoft solutions, Microsoft Digital provided feedback to Microsoft's product development team and cooperated with them to develop solutions, and finally improved the products used for digital transformation of Microsoft and Microsoft customers. Many of Microsoft's product improvements start with solutions to Microsoft's internal business problems, then develop in the feedback cycle and finally integrate into the final product. A key to becoming a "zero customer" is that Microsoft Digital provides customers with suggestions, guidance and reference for digital transformation according to Microsoft's own transformation blueprint and the experience of early adopters.
Almost every company in the world, including Microsoft, finds itself at a moment that has never been seen since the industrial revolution. The old IT model hinders the ability of enterprises to maintain relevance in the ever-changing market, and enterprises must transform to maintain their competitive position. At Microsoft, the digital department of Microsoft is united around the change and is progressing smoothly. Microsoft Digital has set ambitious goals and is reshaping Microsoft's values and working methods. The core of Microsoft Digital is to be vision-oriented and adopt world-class execution. The combination of external and internal changes brings great challenges, but more importantly, it provides a substantial opportunity for Microsoft Digital to become more flexible and sensitive. Therefore, Microsoft Digital is in a more favorable position in strengthening Microsoft employees, attracting customers and partners, optimizing operations and transforming products.
Transformation has no end-it is a journey. In the process of Microsoft's digital transformation, mistakes will be made and strategies will be adjusted accordingly, but Microsoft's digitalization will continue to advance. Microsoft Digital will share its transformation journey with customers, hoping that the experience of Microsoft Digital can inspire, advise and help them complete the transformation. (Text/Cloud Technology Times compiled)