What is Apple's core competitiveness?

Apple's core competence is to keep creating products that customers want but haven't imagined before competitors. Apple's core competitiveness is ultimately reflected in the human resources of enterprises, especially the high-level human resources. Of course, the company that has this ability is not only Apple, but also Sony in Japan. Before there was a Walkman in the world, Sony created the Walkman Walkman. In addition, some scholars put forward relevant arguments about the description of this ability in the 1990s. From 65438 to 0990, C.K.Prahalad and Hamel published the article "Core Competitiveness of Enterprises" in Harvard Business Review, pointing out that the most important task of management is to create an organization that has the ability to inject irresistible functional features into products, or better yet, to create products that customers want but don't imagine. This ability of the organization will become the core ability of the enterprise and bring lasting competitive advantage to the enterprise.