Business involves all areas of integrated marketing communication, including advertising, direct/online advertising, event marketing, public relations, brand management, health marketing and media purchase. Today, McCann-Eriksson World Group is a company with assets of $26.3 billion, with 24,000 employees worldwide and one of the largest and most complete advertising service network systems in the world.
1902, Alfred W. Eriksson was founded; 19 1 1 year, founded H.K. McCann; 1930, the two companies merged into McCann-Eriksson (now full name McCann Company). 1960, McCann-Eriksson became a joint-stock company under the leadership of Marion Harper Jr Jr. The company was renamed Interpublic (IPG) and listed on 197 1
McCann World Group is the largest communication group in the world, with McCann Advertising, Advantage McCann Media Company, MRM Customer Relationship Marketing Company, MOM Event Marketing Company, Weber Sandvik Public Relations Company, McCann Health Communication Company and Brand Planning Company of Future Brand Enterprises.
Future Brand-Development of Enterprise Positioning, Analysis and Identification System
McCann Eriksson-communication strategy and excellent creativity
MOM event marketing company-a breakthrough brand experience creator
MRM Global-Customer Management, Interaction and Customer Relationship Management Center.
Global McCann-an expert in media planning and purchasing.
Webber Sandvik, PR-PR expert.
McCann Healthcare–a communication expert with medical knowledge.