The last sentence, "The world goes east and we go west", reveals LeTV's ambition of ecological globalization. China Internet companies went global, and LeTV chose the most difficult American market. At present, LeTV mobile phone, LeTV film and LeTV sports have all entered the United States, but the ultimate big move has not yet been released, that is, LeTV supercar.
In this 30-second commercial, a lot of shots were given to the concept car FFZERO 1 jointly built by LeTV and Faraday in the future. Letv released a signal in the commercial that cars will be the key ecological products of Letv 20 16. Letv hopes to show its dream of "going its own way" but getting closer and closer to its goal through the exposure of FFZERO 1.
When many people think that LeTV's car is unreliable, LeTV first teamed up with Aston Martin to launch Aston Martin Rapides equipped with LeTV's car networking system. Later, he joined Faraday Future and set up a factory in the United States. Competitors point directly at Tesla. But all this is just an introduction to LeTV's car-making plan. At the 20 16 Beijing Auto Show at the end of April this year, LeTV will launch its secretly built LeTV supercar in Silicon Valley, USA.
From Aston Martin Rapide S to FFZERO 1 concept car, LeTV has been creating suspense, but the real masterpiece-LeTV supercar has been hidden in the laboratory, and the security measures are comparable to Apple iCar. Less than three months before the Beijing Auto Show, LeTV's Spring Festival Evening advertising blockbuster featuring FFZERO 1 concept car has created a big suspense-after the advent of the LeTV supercar with the core of "electrification, intelligence, internet and socialization", the LeTV ecosystem will also be fully formed.
From platform to content to business model, LeTV has been very successful. The LeTV project, which was once questioned as a capital game, has come to show its true strength. What is worth looking forward to is not how many cards LeTV can show, but how many dreams it can realize.