Blue Ocean House mainly adopts chain retail mode to sell men's wear, accessories and related products. On April 20th1April 1 1 day, Blue Ocean House officially landed on the A-share market with the stock code of 600398. In February, 2065438+200565438+29, according to the statistics released by Standard & Poor's, the market value of Blue Ocean House Co., Ltd. has exceeded 60 billion yuan (about 9.498 billion US dollars). By the end of 20 17, 12 and 3 1, the number of brand stores of Blue Ocean House had reached 4,503, covering 3 1 provinces (autonomous regions and municipalities directly under the central government).
When Blue Ocean House was first introduced to the market, the suit was the main product. At that time, the slogan was "Blue Ocean house, suits are optional". Later, through market research, according to the market situation and fashion trends, combined with the brand style and cultural taste of target consumers, Blue Ocean House products increased the proportion of leisure products, enriched categories and styles, and shortened the product development cycle.
The slogan "Blue Ocean House, Suit Choice" has also been changed to "Blue Ocean House, Men's Wardrobe". In China market, many men's wear brands only sell in spring, autumn and winter, and regard summer as the off-season. Through extensive and in-depth market research, Blue Ocean House has selected high-quality natural fabrics for the summer market, designed new fashionable products with bright colors, provided more choices for consumers and strengthened corporate brand image.
Reference link: Introduction of Blue Ocean Housing Co., Ltd.