◇ Enterprise core values-loyalty, facing the future.
◇ Business philosophy-customer-centered, enhance customer value.
Enterprise management concept-fairness, trust, harmony and happiness
Enterprise service concept-true feelings create emotions
Enterprise tenet-create profits for shareholders and create value for customers.
Create opportunities for employees and create wealth for society.
Motto-We always need to make progress.
◇ management thinking-grasp the scale of brand and obtain benefits.
◇ The highest goal-to become a learning organization with a lasting foundation and a century-old enterprise.