The announcement mentioned the new strategic direction: Xinleshi Smart Home Club is a completely open platform, which will serve users together with high-quality resources and partners in the industry. Xinleshi Home is committed to becoming an excellent smart home Internet platform operator, focusing on smart big screen, integrating smart hardware and smart home to create smart home.
The new strategic direction was foreshadowed when Sun Hongbin took over. On September 1 day, Sunac China held the 20 17 interim results conference in Hong Kong. Sun Hongbin mentioned that "LeTV, something is really good, and Lao Jia gave us a foundation to continue doing it. The new LeTV business model is completely different. Video platform can't compare with BAT, because they have a lot of traffic. Let's take a step back and do Internet TV. There is no one in this bat. "
Therefore, the new strategic direction is different from the previous development of internal resources of LeEco. Xinleshi Zhijia Club is a completely open platform, which will serve users together with high-quality resources and partners in the industry.
What does the new strategic direction mean to users? First, the real smart home life is coming soon.
Focusing on smart big screen, integrating smart hardware and smart home, with the rapid development of AI (artificial intelligence), we can only expect the impossible. We can see that just a few days ago, LeTV and JD.COM reached a strategic cooperation and launched a "shopping while watching" big-screen shopping. This product will completely subvert the previous e-commerce shopping model, fully integrate shopping scenes with home entertainment, and complete a new business form of interaction between big screen and small screen. But this is really just the beginning. In the future era of intelligence, intelligence will bring you more convenience. For example, when the body needs to replenish water, the smart home will automatically prepare a glass of water at the right temperature and within reach. When you want to cry, TV will automatically play comedy for you to make you happy; Play parenting content for you when your child is crying to help you calm your baby ... any smart home you want will help you solve it.
Second, rich in content and more choices.
After the platform is opened, LeTV super tv will not only rely on the internal resources of LeTV's ecology, but also cooperate with more high-quality resources. Now we have deep cooperation with CIBN, China Digital TV and Mango TV. In the future, there will be more high-quality industry resources entering this new big-screen ecological platform.
Every quality resource partner has a strong content service capability, and LeTV super tv will work with the industry quality resource partner * * * to serve users together.
Third, a better experience.
After in-depth cooperation with high-quality resources, it broke the tradition that you need to enter the app to watch videos, and directly presented massive video content on the desktop for more direct selection and viewing. Artificial intelligence algorithms will also recommend more content you like. Using voice or text search, cross-source content search results will be displayed. This kind of directness and convenience is an experience that traditional content aggregation cannot bring. ?
The logo of letv super tv continues to use the original classic "LETV”logo.
LeTV will continue to use the brand name of LeTV super tv to provide users with TV products with rich content, good experience and high configuration, and the brand logo will also continue to use the original classic "Letv”logo.