Third-party financial management refers to those independent intermediary financial institutions, which do not represent banks, insurance and other financial institutions, but can independently analyze customers' financial situation and financial needs, judge the required investment tools and provide comprehensive financial planning services. Compared with traditional financial services, domestic third-party financial institutions mainly provide four kinds of services: professional financial planning advice and consultation, membership service, consignment products and entrusted financial management. When the third-party financial institutions assign financial planning for their clients, they are not limited to the financial products of a financial institution, but should do other investment planning for them, such as cash planning, consumption expenditure, education planning, pension planning, tax planning, property distribution and a series of services.
At present, tens of thousands of third-party wealth management companies have been established in China under the names of "wealth management companies" and "investment consulting companies". In developed countries, third-party financial management actually occupies the mainstream position. The United States has 60% of the third-party financing market, and Australia also has more than 50% of the market. Chinese mainland and Hongkong account for about 30%, while Chinese mainland only has 1%.