How to increase the sales of enterprises?

How to increase the sales volume of enterprises has become a difficult problem for many enterprises to solve. Many business owners complain about poor market sales and unsatisfactory business performance. Although there are many reasons for this result, the key for enterprises to solve this problem is to formulate a set of policies to stimulate sales. Here are two cases, you may wish to have a look. Case 1: A liquor company has sales problems and its performance has been unsatisfactory. The boss always thought it was a human problem, but he couldn't find a solution. After consulting me, I gave a prescription directly: adjust the sales policy, and don't be afraid that employees will get high commission and high salary. As long as they get more, enterprises will certainly earn more, achieve better performance and reduce the average human resource cost. After the boss accepted this suggestion, I communicated with the salesman, investigated the market and basically found out the basic situation. Based on this, I have formulated a new salary system to make employees visible and tangible after their efforts. Sales performance immediately increased significantly, and the overall labor cost decreased by two percentage points. One of the old employees, the original monthly performance is basically 20,000 square meters or higher. After understanding, this is not his personal ability or the market problem, but the salary system. He doesn't get much income, so he doesn't want to be so tired, as long as everyone can complete the task, not counting the countdown, and still be the first. This is his real attitude and idea. One month after the salary increase, his performance exceeded 70,000 yuan and his monthly income was nearly 10,000 yuan. Can you say that our employees are really incompetent? Case 2: A state-owned chemical enterprise, due to various reasons, failed to fulfill many previous promises to sales staff, resulting in employees working for the enterprise with feelings and conscience and no motivation. In the early stage of a new product investment promotion meeting, we formulated a reasonable internal investment promotion incentive strategy and tried our best to convince the general manager, which was approved by the board of directors. The general manager made it clear to everyone at the mobilization meeting for investment promotion. After the meeting, we will honor the investment promotion according to the established system and never break our word. As a result, everyone saw hope, worked hard with trust in the general manager and the company, and the China Merchants Association achieved unprecedented success. This kind of thing was impossible in their company before. This also shows that as long as you can fully mobilize the enthusiasm of employees, there will be an ideal sales situation. Many times, salespeople don't devote themselves to their work. One of the most important reasons is that the sales policy of the enterprise is unreasonable, or the unreasonable policy has not been fulfilled. Imagine: under such circumstances, will sales be good? Experience shows that no matter how difficult the market is and how poor the sales team is, as long as enterprises can formulate reasonable and stimulating sales policies and cash them all, their sales performance can be rapidly improved, generally above 30%. The key problem is that, first of all, business owners should dare to let employees make more money, but many bosses are unwilling to do so, or they all say that they are reluctant to part with the company after making money. If we don't change this mentality, the sales problems of enterprises will appear sooner or later; Secondly, it is natural to formulate a reasonable sales policy, so that enterprises can earn due profits and employees can get due returns; This reasonable policy, first, should conform to the actual situation, can not be changed at will, and can not be too high to reach the edge; Second, there must be some financial temptation for employees; The third is to explain and gain the trust of employees. Bosses need to understand: your employees are not incompetent, but it depends on whether the company gives employees a desperate condition. Although the lure of money and interests is only the most elementary and one of the least loyal incentives, it is definitely more effective, simple and direct than those beautiful ways of painting cakes and building castles in the air. Of course, the incentive of sales policy can only be improved from morale, enthusiasm and temporary appearance. Long-term change requires more advanced improvement and promotion.