Ask Xu Rongmao for a brief introduction

Name: Xu Rongmao.

In 2005, Hurun ranked No.5 in China's Rich List.

Date of birth: 1950

Native place: Shishi, Fujian

Education: University

Group: Shimao Group

Company headquarters: Shanghai

Industry: real estate

Listed company: Shimao (600823), acquired in August 2000; Shimao China (0649.HK) was acquired in September 20001.

Business strategy: I made money from stock trading in my early years, and then I entered the immature high-end residential industry, which has been adhered to so far.

In 2004, Shimao Group, where Xu Rongmao is located, began to enter the commercial real estate in an all-round way, investing 3.5 billion yuan in Shimao International Plaza transformed from Shanghai Vientiane Plaza, which is expected to be capped this year. Sheshan Shimao International Conference Center was capped in early 2005 and will be put into use in 2006. With the macro-tightening and the increasing competition in the domestic real estate industry, Xu Rongmao began to expand his real estate kingdom overseas: In May 2004, Shimao Group and Canal City Construction Group, Malaysia's largest real estate developer, jointly developed the "Canal City" project in Kuala Lumpur; In June, together with the Russian coastal company * * *, a multi-functional building was developed near the border of Suifenhe River between China and Russia (Shimao Group holds 80% interest). In February 2005, Xu Rongmao reorganized its mainland real estate business into "Shimao Real Estate" and listed it on the main board of Hong Kong.

There are several versions of Xu Rongmao's rising history on the market. Facing the reporter's expectation of his growth experience, Xu Rongmao's answer is amiable, but the substance is limited. Is it because of humility or to maintain a mysterious public image?

Although Xu Rongmao doesn't want to immerse himself in the past, the listener can't help but associate his success today with all kinds of experiences in life.

Xu Rongmao, who didn't want to get ahead as a child, was influenced by his parents who were doctors and chose Chinese medicine. However, it will be of great benefit to his future career. "Chinese medicine pays attention to peace and will not be impatient for some small things. I think some people are smart, but when they get angry, they don't consider the consequences. This is a big taboo for doing business. " Therefore, Xu Rongmao, who went to Hong Kong for development in the 1970s, was able to face his own living conditions calmly: "I only spoke Minnan dialect and Mandarin at that time, and I didn't have the preconditions for practicing Chinese medicine, so I couldn't hear what the patient said clearly." His first job was as a clerk in a drugstore. Only a few days later, he went to the factory because he didn't adapt to Cantonese.

By chance, he became a stockbroker. After hard work and accumulation, he started a financial company himself. From 198 1 to 1983, he earned his first bucket of gold in two years.

32-year-old Xu Rongmao, worth more than 1000 million, began to dance with long sleeves in the capital market: "I am more tactful in the financial market. Many people may have to work hard for the first bucket of gold, and I am a little lucky. However, I am very interested in the economy and have been reading books on the economy. " According to subordinates, Xu Rongmao is very sensitive to numbers and has a good mental arithmetic.

His legend also began here.

Xu Rongmao, who felt that he was still practical in industry, invested his money in textiles and clothing in the mid-1980s. Set up factories in Hong Kong and the Mainland.

The most important opportunity in life is 1989. "I turned to real estate this year. It used to be very tiring to make clothes, with many employees and a large business volume, but the profit was meager. Processing for Americans is equivalent to making wedding clothes for others, putting your own label on ready-made clothes and not having your own brand. Although this is also an industry, it lacks satisfaction. Now we have built magnificent buildings, which can not only beautify the city, improve people's lives, but also bring us the joy of career success. " In the following year 10, Xu Rongmao fought in the north. No matter whether the real estate situation was high or low, his career was always thriving. Xu Shitan attributed all this to his father's eyes: "When others can't see, he can always see." When no one was optimistic about Chinese mainland real estate, 1989, he invested heavily in a series of projects in his hometown of Fujian. However, when the domestic real estate was in full swing, he moved to Australia with his wife and belt and started real estate. During the period of 1994, Beijing's real estate was depressed, and he entered it on a large scale. Later, high-end export apartments became household names in Beijing: Zizhu Garden, Asian Games Garden, Huaao Center and Yujing Garden. But the name Xu Rongmao is little known. In 2000, Beijing's real estate reached a new peak, while Shanghai was at a low point. He also pushed his way to invest in Shanghai, which once again proved that he has his own unique management style.

Most people really began to pay attention to Xu Rongmao in August, 2000. The Shanghai Vientiane Group, which is famous for its Hengyuanxiang, suddenly announced that it had officially changed its largest shareholder, and Xu Rongmao, who had never seen a dragon, surfaced.