On 1992, Xu Fuji was privately registered in China by the Xu brothers from Taiwan Province Province. Combined with 16 years' sales experience in Taiwan Province Province, it has achieved rapid development in China.
Xu Fuji brand was formally established on 1994, and entered the China market on the basis of candy essence in the Spring Festival, which successfully laid its operating foundation in the candy industry.
Three years later, Singapore Yahui Group joined Hsu Fu Kee's operation, jointly established BVI Hsu Fu Kee International Group with Hsu Fu Kee, and registered and established Dongguan Hsu Fu Kee Food Co., Ltd., specializing in the development of Hsu Fu Kee's candy industry in China.
In 2006, Xu Fuji brand was officially listed in Singapore, which opened a milestone for the brand to go global. On 20 1 1, Hsu Fu-kee and Nestle officially listed on the Singapore Stock Exchange, realizing the vision of permanent operation and a century-old brand.
In 20 12, Xu Fuji entered the China market for 15 years in a row, and in 20 14, foreign-funded enterprises paid taxes first, ranking among the top 100 taxpayers.
Extended data:
Xu Fuji's leading brand position and market appeal in China for more than ten years have made many fake new year's candy seize the market at low prices. In some areas, such as Hubei, wholesale markets, self-employed shops and even small supermarkets, the fake "Gui Li" of Xu Fuji's rice cakes and crisp sugar can be seen.
Fake products not only involve trademark infringement, but also are suspected of unfair competition. What's more, most of the knockoffs use some inferior materials, which are more or less harmful to human body.
In view of the proliferation of shanzhai, major manufacturers have also made moves to defend their brands and safeguard the legitimate interests of consumers. Xu Fuji, the candy king, successively launched a series of anti-counterfeiting measures.
Among them, before the Spring Festival of 20 18, a brand-new anti-counterfeiting scheme was specially designed for its star product Suxin Candy. Packaging materials are composed of five different anti-counterfeiting effects by combining printing and composite technology, which not only increases the difficulty of anti-counterfeiting, but also makes the products stand out among similar products and attract people's attention with high recognition.
20 18 spring festival, the anti-counterfeiting of Xu Fuji crisp candy is quite powerful. Five anti-counterfeiting technologies went into battle, and Xu Fuji LOGO was printed on the inner layer of the packaging film of crisp candy.
The gold color of the emblem is made of special ink, the envelope has a unique laser pattern, and the back of the envelope has an electronic security code; The candy body is engraved with the words Xu Fuji, which is used for the anti-counterfeiting of crisp candy.
Baidu Encyclopedia-Xu Fuji