Cai Chang, founder of Daxin Company.

19 12 In the spring, Cai Chang brothers raised 4 million Hong Kong dollars and opened their own company, Daxin Department Store, in the bustling Des Voeux Road in Hong Kong, with Cai Chang as the manager, and started his independent career in China. At this time, Hong Kong is already full of businesses and fierce competition. Nearby "Shixian" and "Yong 'an" are powerful old shops. Cai Chang worked hard and did everything by himself, so that his business expanded and prospered, and he came from behind. After gaining a firm foothold in Hong Kong, Cai Chang established Daxin Branch on 19 16 in Aihui Middle Road, Guangzhou, which is now Zhongshan Fifth Road. Two years later, a large-scale 12-story Daxin building, which is today's south building, was built on the edge of the Pearl River in the west levee of Guangzhou. The building has a novel layout and complete equipment, and its unique design is rare in China. It became the most magnificent department store in South China at that time. Foreign tourists said, "You won't come to Guangzhou until Daxin. "After the opening, customers are like a cloud, and the turnover is ahead of companies in the same industry. The success of Daxin Company in Hongkong and Guangzhou made Cai Chang famous. 1934, he raised 6 million Hong Kong dollars and came to Shanghai where thousands of businessmen gathered to expand his business to Shanghai. A shopping center has been built on Nanjing Road. At that time, the shopping malls were resplendent and magnificent, with the largest area in the country and only a handful in the Far East. Cai Chang is the chairman, director and supervisor of the company, his younger brother Cai Huimin is the manager, and his eldest son Cai Naicheng is the deputy manager, with more than 800 employees. 193665438+1October 10, Shanghai Daxin Building was completed at the intersection of Nanjing Road and Tibet, with a business area of over17000m2, making it one of the four major department stores in Shanghai, surpassing Shixian, Yong 'an and Xinxin. Cai Chang and its new companies in Shanghai, Guangzhou and Hong Kong are well-known at home and abroad and play an important role in the national department store industry. 1937 In July, Japan launched a full-scale war of aggression against China, and Guangzhou Xidi Daxin Company was bombed, causing serious losses. 1938+00 After the fall of Guangzhou in June, the company's business came to a standstill until it resumed its rectification after liberation. It reopened in June of 1956 and became the South Building. Because Shanghai Daxin Company is located in the concession, after the outbreak of the Anti-Japanese War, citizens flocked to the concession to escape, so its business was more prosperous than before the war. However, after the Pacific War broke out in 194 1, the Japanese army occupied the concession, and Daxin Company was controlled by Japanese regulators. Then the Japanese army occupied Hong Kong, and Hong Kong Daxin Company was also controlled by the Japanese army, which made it difficult to operate. 1August, 945, after the victory of the Anti-Japanese War, Shanghai experienced false prosperity, and Daxin Company prospered, surpassing Yongan Company and ranking first among the four major companies. From 65438 to 0947, Cai Chang and his family settled in Hong Kong, and Shanghai Bank entrusted Cai Huimin to manage it, and formulated the policy of "selling more and buying less" and gradually withdrew the funds to Hong Kong. 1953165438+10 was changed to the state-owned Shanghai No.1 department store. Cai Chang is also very concerned about social welfare undertakings and hometown construction. He used to be the chairman and director of many hospitals in Hong Kong, and made a large number of donations to social welfare undertakings in Shanghai, Guangzhou and Hong Kong. 1929, Zhongshan county was designated as a model county by the national government. When the Zhongshan Xunzheng Implementation Committee headed by Tang was established, Cai Chang was promoted to be one of the nine members, and was elected as the Standing Committee of Zhongshan People's Industrial Company, the director and chairman of the Finance Sub-committee, making suggestions and suggestions for the construction of his hometown. 1930 invest in building a high-rise school in Waisha Village, and enroll students free of charge. Cai Chang died in Hongkong on 1953.