Introduction of Tsingtao Brewery Company

Tsingtao Brewery is produced by Tsingtao Brewery Co., Ltd., whose predecessor was state-owned Tsingtao Brewery. Founded by British and German businessmen in 1903, it is one of the earliest beer production enterprises. Tsingtao beer is brewed from high-quality barley, rice, hops and clean and sweet water with moderate hardness. The original wort concentration is 12 degree, and the alcohol content is 3.52-4.8%. Liquor is clear and transparent, light yellow, and the foam is innocent and delicate.

Tsingtao Brewery Co., Ltd. (hereinafter referred to as "Tsingtao Brewery"), formerly known as Tsingtao Brewery Co., Ltd., is a German beer company founded by German and British businessmen in Qingdao on August 1903. It is the official sponsor of the 2008 Beijing Olympic Games and ranks among the top 500 brands in the world.

1993 July 15, Tsingtao Brewery (0 168) was listed on the Hong Kong Stock Exchange, which is the first overseas listed enterprise in China. On August 27th of the same year, Tsingtao Brewery (600600) was listed on the Shanghai Stock Exchange, becoming the first dual-listed company in China.

In the late 1990s, Tsingtao Brewery had more than 50 beer production bases in 19 provinces, municipalities and autonomous regions, basically completing the national strategic layout. In 20 10, Tsingtao Brewery Co., Ltd. achieved a cumulative beer sales volume of 6.35 million kiloliters, up 7.4% year-on-year, and realized the main business income of 65,438 yuan +09 10.4% and the net profit of 152 billion yuan, up 210.6% year-on-year.

Tsingtao beer is exported to more than 70 countries and regions in the world, such as the United States, Japan, Germany, France, Britain, Italy, Canada, Brazil and Mexico. Tsingtao Brewery is the sixth largest beer manufacturer in the world by output. The brand of Tsingtao Brewery has a long history and great influence in the world, but "the ship is big, but the ship is small". From 65438 to 0998, the company formulated the development strategy of "big brand" and began large-scale merger and expansion. The strategic focus of Tsingtao Brewery is from "bigger and stronger" to "bigger and stronger" and from expansion to integration. The brand value of Tsingtao Brewery has reached 6365438+68 million yuan in the 20 12 "Top 500 Chinese Brands" compiled by the World Brand Value Laboratory. The brand value of Tsingtao Brewery was officially released at 20 13: 80.585 billion yuan, with an appreciation of 28%, ranking first in the beer industry for ten consecutive years.

Tsingtao Brewery has almost won all the gold medals in beer quality appraisal held since the founding of 1949 New China, and has won many gold medals in international appraisal competitions held around the world. 1906, Tsingtao Brewery, which was established only three years ago, won the gold medal in Munich Beer Expo. In the 1980 s, he won the first place in the American international beer competition three times; 199 1 year, 1993 and 1997 won gold medals in Belgium, Singapore and Spain respectively; In 2006, Tsingtao Brewery was selected as the "Top 200 Global Reputation Enterprises in 2006" by Forbes, ranking 68th. In 2007, he won the annual award of Asian Brand Festival; In 2009, Tsingtao Brewery won the Shanghai Stock Exchange's "Special Award for Corporate Governance-2009 Board Award", "Top 500 World Brands" and other honors, and won the honor of "the most respected enterprise in China" for the seventh time; 20 10 Tsingtao Brewery was listed as "the most admired China company" by Fortune magazine for the fifth time.

Tsingtao Brewery takes "becoming an international company with global influence brand" as its vision.

Will continue to innovate, "with our passion, brew beer that consumers around the world like and create happiness for life!" Address: 56- 10, Dengzhou Road, Qingdao