The second quarter revenue of Apple Greater China114.7 billion. What is Apple's profit model?

Apple's profit model is to sell hardware products and provide software services. In fact, Apple is the company with the best combination of software and hardware. Starting from the earliest iPhone, it has been extended to computers and tablets, and an Apple ecosystem has been built through these electronic devices. Many users not only bought Apple mobile phones, but also bought a series of products from Apple, using this system to seamlessly connect life and work. After selling the hardware, Apple will also launch software subscription services, such as cloud storage, music services and video services. In this way, Apple can get more software profits.

In this quarter, Apple was able to achieve such a high profit growth. On the one hand, thanks to the improvement of China's consumption level, the sales of Apple devices have continued to grow. On the other hand, thanks to the absence of competitor Huawei, a large number of users of Huawei turned to Apple in the high-end mobile phone market. This is very important.

In the long run, Xiaomi, OPPO, vivo and so on. It is impossible to fully undertake Huawei's high-end market. Apple mobile phone is expected to take advantage of its brand to gain more market share in China, and the China market itself is also growing. In the future, the share of China market in Apple's revenue will be higher and higher. In the short term, Apple has no competitors.

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On April 29th, Apple released its 20021second quarter financial report. The financial report shows that Apple's total net sales in the second quarter was $89.584 billion, a year-on-year increase of 54%; The net profit was $23.63 billion, a year-on-year increase of 1 10%. ?

In addition, the financial report also shows that Apple's total net sales in Greater China in the second fiscal quarter was 65.438+07.728 billion US dollars (about 65.438+06.5438+04.7 billion yuan), compared with 9.455 billion US dollars in the same period last year, an increase of 87.50%.

Tim, CEO of Apple? Cook said in a conference call that he was very satisfied with his current performance. Last quarter, the number of new users and new users of Apple's mobile phones both achieved double-digit growth.