This incident reflects the unique vision of Huang Guangyu, the pioneer of Gome, and also establishes a golden principle for the development and growth of Gome: "Insist on only retail, not middlemen, and take the road of small profits but quick turnover."
Due to the increasingly fierce competition in the home appliance market, the decline in product unit profit can be said to be the general trend. Gome, as a retailer, avoids the middleman link and directly becomes the link between suppliers and consumers, which can of course save a lot of intermediate circulation costs.
At the same time, Gome combines the business philosophy of small profits but quick turnover to benefit consumers and make Gome stand out quickly in the fierce competition in the home appliance retail market.
Such a virtuous cycle business model has formed the initial strong development momentum of Gome, and also formed a "logistics business" business model with rapid flow of commodity funds, which runs through the future development of Gome. ?
2. It was at 199 1 that Gome took the lead in publishing a quotation advertisement in Sewing of Beijing Evening News, creating a precedent for sewing advertisements. Because Gome sublated the middleman route.
In order to obtain goods from suppliers at more favorable prices, it is necessary to greatly increase the sales volume of goods, thus improving the capital turnover rate. However, despite the elimination of intermediaries, Gome's price advantage is obvious.
Under the background of home appliance seller market at that time, Gome was able to launch commodity price information advertisements in unattended newspapers with a leading and outstanding vision, as a modern marketing means to guide customers' consumption, and walked out of the traditional sitting-in-store mode.
Thus, it created favorable conditions for Gome's capital to circulate healthily, seize market share and form brand advantages, and successfully completed the initial stage of Gome's original accumulation.
From 65438 to 0992, Gome first operated in Beijing and named all its stores "Gome", which marked the formation of Gome brand and Gome gradually entered the expansion stage.
Extended data:
GOME was founded in 1987 65438+ 10/with its headquarters in Hongkong, and it is a home appliance retail chain enterprise in Chinese mainland. In 2009, it was selected as the largest home appliance retail chain enterprise in China, world record association and China.
In 20 13, the total number of Gome stores (including Dazhong Electric Appliances) reached 1063, covering 256 cities in China and 542 Gome unlisted companies, so the total number of Gome stores was 1605.
2011April, Gome's e-commerce website was fully launched. Gome took the lead in innovating the "B2C+ physical store" integrated e-commerce operation mode. ? In August of 20 16, Gome ranked 104 in "Top 500 Chinese Enterprises in 20 16".
2017 June 12, Gome changed its name to Gome Retail? It is planned to land 100 VR cinemas.
References:
Gome Baidu encyclopedia