Zhao Jun said, Sports Olympic Power began to broadcast the First and Super League on TV in 2002. Super League is not a money-making tool or a topic of speculation for sports Olympic powers, but a veritable "China's first event". Since it is recognized as the first event, it is worth the money.
Zhao Jun believes that although the price of 8 billion seems scary now, the company is optimistic about the long-term development of the Super League, especially in such a good environment of the sports industry. The attention of the Super League is high, and the copyright can be more valuable. In this sense, the goals of Super League companies, clubs and Olympic sports powers are exactly the same. Zhao Jun emphasized that the circulation of this money within the Super League is the driving force for the formation of a virtuous circle.
Zhao Jun also admitted that she didn't agree to pay for the Super League, because it was not conducive to the spread of the Super League in China. Although the Super League is better than before, it is still rising, and it has not reached the point where it only recognizes money without considering promotion. Therefore, she thinks that it is not appropriate for the Super League to pay.
Judging from the 8 billion quotation, it seems that the Olympic sports power is determined to win the copyright of the Super League. Zhao Jun said: "Now the Super League is on the rise, and this project is very important to us. Generally speaking, this (8 billion) is not a number we don't know what to do. And as a copyright company, we must make every effort to strive for core resources. "