1. Insufficient publicity: Compared with other Erguotou brands, the publicity of Yongfeng Erguotou is relatively small, which leads to low popularity and affects sales.
2. Seasonal problems: The temperature is high in summer, and people generally prefer to drink cold drinks such as beer rather than white wine. This makes the sales of Erguotou relatively low in summer.
3. Impact of fake and shoddy products: Fake and shoddy products in the market may have a negative impact on the sales of Yongfeng Erguotou and undermine the trust of consumers.
In order to increase the sales of Yongfeng Erguotou, we can consider increasing publicity, such as holding large-scale publicity activities in summer to improve consumers' acceptance of Erguotou. At the same time, we can launch some special products suitable for summer, or develop new product lines to meet the different needs of consumers. In addition, it is necessary to strengthen product quality control to prevent fake and shoddy products from damaging the brand image.