Edmi (Redmi) is a brand-new product line launched by Xiaomi Company on July 3, 20 13. On the morning of October 3rd, 20 19 10, Xiaomi Company officially announced the brand independence of REDMI Redmi, and predicted that the Redmi Redmi would be held on June 10. 2019 March 18, Lu, vice president of Xiaomi Group and general manager of Redmi Redmi brand, issued the Declaration of Redmi Brand Independence.
On April 20 12, the leaders of China Mobile found Lei Jun, hoping that Xiaomi could be a TD mobile phone. After investigation led by Lei Jun, it was found that 68% of high-end smartphone users use GPRS service, which has a big service gap. At that time, many people thought that the quality of the thousand yuan machine was not high, and Xiaomi, who knew the way of cost performance, should have great potential. He thinks that the thousand yuan smart opportunity is the main battlefield, so he decided to make a thousand yuan machine.
In the following years, Redmi has always insisted on a cost-effective position. However, with the increasing variety of Redmi series product lines, the price space has been expanding outward, reaching 499 yuan (released in March by Redmi 2A 2065438+05, special price of rice noodle festival) and reaching 1499 yuan (released in July by Red Rice Pro 2065438+06).