Based on my years of experience, I put forward the following suggestions for your reference:
First, sellers selling products at low prices without authorization on Taobao did not violate the rules of Taobao platform, so Taobao will not deal with sellers. The brand can only be controlled by means of intellectual property rights, that is, judging whether the link has intellectual property rights from the information of the seller's shop and product link details page. Intellectual property rights include trademark right, copyright and patent right. If there is intellectual property infringement, you can use Alibaba's intellectual property to make a complaint. What if there is no intellectual property infringement? I can find Xiding to control the price for the specific operation.
Second, how to operate and use Alibaba's intellectual property protection platform. Many brand e-commerce companies may have an intellectual property protection platform, but they are a little confused about how to use this platform, because it is still difficult for ordinary people without basic knowledge of intellectual property to use this platform.
The following is a detailed introduction on how to use the platform:
1, direct Baidu search Alibaba intellectual property protection platform, pay attention to find the correct location:
2. Register an account: You need to register an email address first. If you already have an email address, you don't need it. This mailbox is used to receive verification messages when registering an account on the intellectual property protection platform, and to receive emails issued by the intellectual property protection platform later. There is basically no restriction on the registered email address on the platform, just use our commonly used 163 and QQ email address. The registration interface is as follows:
Mail received by registered mailbox:
3. Submit the intellectual property qualification. Before submitting the intellectual property qualification, you need to submit the registration information, whether it is a mainland individual or a mainland company.
After completing the information, submit the intellectual property qualification. This is very important. Follow-up complaints can only be made after the qualification examination is passed. Trademark rights, copyrights, patents, etc. The brand in hand can be submitted to the platform for review.
4. Submit a complaint: After the intellectual property qualification is approved, a complaint can be made. First, select the corresponding complaint platform:
5. Processing platform feedback: After the infringement link is submitted, the intellectual property protection platform will review the submitted complaint form, and you can check the processing progress in the complaint form. Generally speaking, it takes about 1-3 working days to review the complaint form. Brands can arrange infringing links according to the information received. After the IP platform deletes the infringing link, some sellers will complain for 3 working days. After the seller complains, the complainant needs 3 working days to handle the complaint reply. The complainant can withdraw the complaint or intervene in the seller's complaint. If the complaint is withdrawn, the complaint link is restored and the processing flow is ended; If Xiao Er intervenes, the link finally processed by Xiao Er remains deleted or restored, and the processing flow ends.
6. End of processing: After the platform feedback processing is completed, the work cycle of infringement and rights protection ends. Third, many brand e-commerce companies may think, Taobao controls prices, can we do it ourselves? Because it costs money to find someone to do it, if you can do it yourself, wouldn't it be the best of both worlds, which would not only save the company's money, but also control Taobao's low and disorderly price. However, based on many years of customer experience in Taobao price control industry, brand companies do their own Taobao price control, and the effect is often not very good. The most important thing is that professionalism is not enough! Finally, the money was spent and the governance time was delayed. Therefore, if a brand wants to do Taobao price control, please find a professional third-party price control company to do it. Taobao price control, in the final analysis, is that the brand side uses the intellectual property rights in its hands to safeguard the interests of the brand. Only by using the intellectual property rights in its hands can we achieve the goal of controlling Taobao's low price and disorderly price.