Five aspects of enterprise management innovation
First, improve the management concept.
First, we must effectively form a business philosophy of self-financing. Because enterprises need professional entrepreneurs, the fate of entrepreneurs is closely related to the success or failure of enterprises. It is necessary to change from a single production consciousness to a market consciousness that pursues economic benefits. Under the condition of modern market economy, if enterprises want to improve their economic benefits, they must be market-oriented and rely on the market to realize all aspects of production, especially in product development. Products needed by the market should be regarded as the focus of enterprise development and innovation, otherwise enterprises will have no benefits. The second is to form a diversified concept of business objectives that is complex to society, responsible to the environment and responsible to customers. Judging from the development of large international enterprises, diversification of business objectives has become the general trend. Not long ago, among the indicators selected by American international outstanding enterprises, the indicators such as innovation ability, social and environmental responsibility, product and service quality occupied considerable weight. Therefore, in terms of business objectives, we must further develop our thinking and develop ahead of schedule. The third is to form the concept of competition and cooperation. In order to adapt to the global economic integration, especially in the current international financial crisis, international enterprises that were originally competing with each other set off a climax of cooperation, which made the world business community show the phenomenon of mutual tolerance between competition and cooperation. This is definitely not the management idea of individual enterprises, but the performance of the new era requiring enterprises to innovate, compete and manage their ideas. In recent years, the competition among Chinese enterprises has become increasingly fierce, especially in various markets where price war is the main form of competition. This situation is actually not conducive to the development and innovation of China enterprises, especially to meet the competition of international multinational companies. Therefore, the development of enterprises needs to establish diversified competitive and cooperative relations as soon as possible.
Second, the pursuit of people-oriented
In a sense, the essence of management is economics. Enterprise management is actually very simple, consisting of two basic elements: people and things. Due to different emphases, two different management modes have been formed, namely, the material-oriented management mode and the people-oriented management mode. At present, people have become the core link of enterprise management. Enterprise management, the most important thing is the management of human resources. In the process of deepening enterprise reform and implementing management innovation, we should pay attention to strengthening human resource management, and stimulate employees' enthusiasm and initiative by means of developing employees' potential, standardizing employees' behavior, shaping new employees' image and building new corporate culture, so that they can form a * * * effect in combination with production materials, thus integrating into real productivity. The implementation of people-oriented management is to adhere to people-oriented, organically unify the management of people and things, attach great importance to the use of modern management science and means, give full play to the value and role of people, give full play to the power of corporate culture, create a good material and cultural environment, and form a good enterprise operation mechanism, so as to realize the systematic optimization of enterprise management functions. Modern enterprise management attaches great importance to people-oriented, that is, human resources should be regarded as the most important resources of enterprises. Employees are the most important resources to improve the production efficiency and economic benefits of enterprises. To realize enterprise management innovation, we must adhere to people-oriented, develop potential and stimulate vitality. Therefore, we should earnestly do the following: first, establish * * *, so that employees can consciously and voluntarily combine their personal expectations with the overall development of the enterprise and work hard to achieve the goals of the enterprise. The second is to cultivate all-round compound talents. Enterprises should adapt to the requirements of the new situation and new tasks, comprehensively establish and improve the talent working mechanism, and make the enterprise talent mechanism more dynamic. The third is to establish a good incentive mechanism. With such a mechanism, every employee's contribution can be rewarded and commended in time, thus forming a good situation in which everyone works actively and everyone has hope.
Third, simplify the organizational structure
The organizational structure of enterprises can be divided into rigid structure and flexible structure. Flexible structures can also be called organic structures. The main feature of its organizational structure is that although there is a formal organizational structure, because the relationship between leadership and command is not clear and will change frequently, the division of tasks and responsibilities between departments and posts is relatively general, which often needs to be clarified and adjusted through horizontal coordination, and there are few standardized procedures. The decision-making power is mostly scattered in the middle and lower levels, and the internal communication of the organization mainly depends on horizontal communication. Adjust their respective tasks, responsibilities, rights and obligations in a timely manner through the mutual contact and coordination between departments. Flexible organization forms are usually product division system and matrix structure. In the case of simple and stable environment, this organizational structure may show low efficiency, but in the case of complex and changeable environment, it can show good adaptability, which is convenient for timely, flexible and effective response to external environmental changes and is very conducive to enterprise management innovation.
Fourth, cultivate management talents.
It is necessary to establish a new effective mechanism and cultivate a professional team of enterprise management talents. Entrepreneurs are the most innovative and influential people. They often don't follow the rules and regulations of their predecessors, and they can often innovate creatively. At present, the poor effect of enterprise management innovation in China has a lot to do with the lack of excellent entrepreneurs. Therefore, in order to further promote enterprise management innovation, we must strengthen the construction of entrepreneurs and train a group of entrepreneurs to lead management innovation. We can learn from the advanced experience of western developed countries, combine with China's specific national conditions, and establish a scientific and fair assessment system by improving the incentive and restraint mechanism of business operators on the premise of consistent responsibilities and rights, so that the interests of business operators can be directly linked to the economic benefits of enterprises. It is necessary to reform the personnel system of enterprises, introduce more competition mechanisms, and establish a market for enterprise management talents, so that entrepreneurs, a factor of production, can be rationally allocated through the market. Meanwhile. Relevant state departments should also take corresponding measures to establish an exchange market for entrepreneurial talents and a mechanism for continuing education and training, so as to promote the professionalization of enterprise management talents in China.
Verb (abbreviation of verb) promotes information construction
At present, the vigorous development of information construction is helpful to tap the potential of enterprise management innovation. Enterprise informatization is not only the result of scientific and technological progress, but also the objective requirement under fierce market competition. Management innovation is an important factor in enterprise information construction, which can be widely used in products, process design, production, finance, sales, human resources, administrative management and other aspects, so that the management level, work efficiency and work quality of enterprises have entered a new stage. For example, using auxiliary sales management, we can carry out computerized management according to the indicators such as payment, sales revenue, profit and capital occupation, which can not only improve work efficiency and enhance the accuracy of calculation, but also effectively control sales expenses and costs. For another example, using computer to manage contracts, tracking and managing every customer's contract, contract review, supply, delivery, payment collection, etc., and connecting with the computer management system of the financial department, comprehensively evaluating each customer's credit, so as to effectively avoid business risks to the maximum extent.
Reasons why enterprises need innovation:
1. Enterprises must innovate. If we don't rely on innovation to keep the enterprise permanent and create new profit space, then the enterprise can only step into the abyss of decline.
2. Innovation is an inexhaustible source of enterprise vitality. Because the society is progressing, the times are developing and people's needs are changing. If an enterprise cannot meet the needs of consumers and keep pace with the times, it will be destroyed from the market and disappear from the eyes of consumers. Only enterprises that know how to innovate constantly with the changes of the market can gain eternal life in the market.
3. Innovation is to enhance the competitiveness of enterprises. If we use our own innovative consciousness to improve the production mode and production organization structure, improve the products we produce, and explore and find new raw material producing areas and markets, then we will have enough space to reduce costs, thus enhancing market competitiveness and gaining huge profits and eternal market rights.
4. Innovation can make full use of human resources of enterprises and is an important link in management innovation. Talent is the vitality of enterprise development. Through reasonable human resource management, attract a large number of capable, thoughtful and motivated talents, and promote the effective promotion of all work in enterprises.
Under the conditions of market economy and knowledge economy, with the change of marketing environment, the marketing activities of enterprises are facing many challenges, and many problems need to be solved through marketing innovation, so enterprises should constantly innovate.
Enterprise innovation is an important content of enterprise management. It is the key factor that determines the development direction, scale and speed of the company. From the whole company management to the specific business operation, enterprise innovation runs through every department and every detail. Enterprise innovation includes organizational innovation, technological innovation, management innovation and strategic innovation. Moreover, all aspects of the problem are not considered in isolation, but the development of the whole enterprise as a whole, because all aspects of innovation are strongly related.