The popularity of Deere pickups, which focused on the pricing range of 60,000-70,000 yuan, was comparable to that of international superstars at that time, which also enabled Wei Jianjun, who tried Deere, to gain a firm foothold in the pickup market quickly, and in June 5438+ 10, one year later, he pried open the door of overseas markets with the first batch of pickups.
In the subsequent company restructuring, the township government thanked Wei Jianjun for his contribution and gave Wei Jianjun a part of the equity of Great Wall Industrial Company, and the bad debts of the township government fund gave him a part of the equity. When the two parts are added together, we can see that.
Wei Jianjun found that he already owns 46% of the shares. Except for 10% owned by the company's trade union, he has now become the largest shareholder of Great Wall Motor Co., Ltd.
After 2000,
In order to expand production steadily, Wei Jianjun did these things, and spent 80 million yuan to buy the North China Automobile Factory, set up the Great Wall Internal Combustion Engine Company as a joint venture, and established the supply chain of important parts, which laid a solid foundation for the future development of the Great Wall.
200 1 After the launch of the second pickup racing bell of the Great Wall, Wei Jianjun felt it was time to change a car product, because no one could compete with the Great Wall in the pickup field. So, he turned his attention to SUV models, and this time he chose the market below 654.38+10,000 yuan, and the market result of SUV Saifu, as he expected, quickly occupied the market and let many ordinary consumers know the Great Wall Motor brand for the first time.