First-class enterprises sell standards: for example, McDonald's and KFC sell hamburgers, but in fact they sell a set of operating standards; Microsoft sells software, but it actually sells software standards; Wal-Mart operates supermarkets, but what it sells is actually the cost standard; Sheraton Hotel Sales Service Standard; Disneyland also sells service standards (it is said that employees in it must kneel on the ground parallel to the child's face when talking to the child):
Second-class enterprises sell brands: Lenovo, Haier and Mengniu in China, for example.
Third-class enterprises sell products: the product quality is acceptable and unknown;
The fourth type of enterprises sell resources: enterprises that compete with cheap labor and cheap products, and enterprises with little technical content; Enterprises with poor market risk resistance and easy to close down;
Therefore, operating enterprises should evaluate the rising space and development space of enterprises according to their own capabilities and development stages, and gradually improve them. Every enterprise has its own standards. Mr. Yu Shiwei once talked about the difference of standards in the lecture of Enterprise Management: he eats in different places, and the waiters in each place introduce different dishes he is interested in:
Introduction to the third-class hotel: The waiter almost put his face on the dish and said, "Oh, what is this dish, what is it made of, and what are its characteristics?" The spittle star almost sprayed on the dish, which made him sick;
Second-class hotel introduction: the waiter stood far away and the voice was far away, which felt inappropriate;
Introduction of first-class hotels: The waiter stepped forward to see the dishes he wanted to introduce, then stepped back, leaned over to the guests and began to introduce them. This process made Mr. Yu Shiwei very satisfied, thinking that this is the five-star service standard.