Since its establishment, the company has always adhered to the business philosophy of "honesty, cooperation, innovation and standardization" and advocated the entrepreneurial spirit of "sincere cooperation and common prosperity" to drive farmers to become rich.
In order to ensure the product quality, the company innovated its business model, organized chicken farmers to set up "Feicheng Lihua Chicken Professional Cooperative", adopted a brand-new cooperation model of "company+cooperative+base+farmer", and implemented closed operation, that is, the company issued an annual production plan to the cooperative, and the cooperative signed a feeding contract with the farmers. The farmers only needed to pay a small amount of deposit to the company, and the company provided chickens, feed and medicines to the farmers free of charge, and recovered adult chickens to ensure that,
In the cooperation process of "company+cooperative+base+farmers", the company is responsible for new variety development, improved variety breeding, feed production and market development; Cooperatives are responsible for the promotion of production technology, technical training and technical services, as well as organizing farmers to produce and manage farmers according to standards; The majority of farmers produce under the guidance of cooperative service personnel. Cooperatives organize farmers to guide and manage farmers to raise chickens by adopting "eight unifications", that is, unified chicken farm construction planning, unified chicken supply, unified feed supply, unified epidemic prevention, unified production technology operation procedures, unified technical training, unified price acquisition, and unified product centralized sales. In this mode, standardized production has been vigorously promoted, farmers can quickly master standardized breeding techniques, and promote the transformation of animal husbandry from extensive to intensive quality and efficiency. At the same time, standardize the construction of farms, pay attention to epidemic prevention, and effectively ensure the safety of farmers.
At present, the company has more than 360 cooperative farmers in Feicheng, Dongping, Jinan Changqing, Jining and other places, and has developed more than 700 chicken sheds with a breeding area of more than 300,000 square meters. 201/kloc-0 has about 8 million commercial chickens per year, and the sales income reaches1.60 billion yuan. In 20 12 years, it is planned to slaughter 0/30,000 broilers, accounting for 44% of the sales share in surrounding areas. Sales revenue reached 260 million yuan, and farmers' income reached 26 million yuan. Farmers who cooperate with the company have gained rich benefits and won unanimous praise from all walks of life.