Filial piety creates the “Tanghulu King” and “Old Mrs. Gao” wants to enter the world
Candied haws, a northern snack that has been popular for thousands of years, has now been turned into a big business by a Shenyang person . The one hanging around his neck is the most common PHS, and the cigarettes he smokes are red plums that only cost 3 yuan a pack. On December 5, Lao Yanzhi, the plain-dressed "Mrs. Gao" owner of Tanghulu, said in an exclusive interview with reporters. , in the near future, Shenyang’s “Old Mrs. Gao” candied haws will travel all over the world.
Calling me "Mrs. Lao Gao" out of filial piety
Lao is my father's surname, and Gao is my mother's surname. The reason why I call me "Mrs. Lao Gao" is actually my A way of showing filial piety. "Lao Yanzhi, general manager of Shenyang Lao Mrs. Gao Haw Food Co., Ltd., further explained the deeper meaning. "Lao" also represents traditional Chinese food, "Gao" represents modern science and technology, and "Lao Mrs. Gao" He also expressed his good hope of arming traditional Chinese food with modern science and technology to produce traditional Chinese food suitable for modern consumption.
Talking about the 30-year indissoluble bond with candied haws. , Lao Yanzhi said, “In order to support us, my mother had to get up early and stay up late every day, which made me sad in my eyes. "Since then, Lao Yanzhi devoted himself wholeheartedly to the improvement of the candied haws production process. In a flash of 17 years, he already has seven national patents in his hands. In 1993, 38-year-old Lao Yanzhi scraped together more than 100,000 yuan. , established his own candied haws factory, and immediately applied for the trademark - "Lao Gao Mrs."
Restricted sales in the first three years
Lao Yanzhi said bluntly, In the first three years when "Lao Gao Tai Tai" was put on the market, it was impossible for anyone to buy more than 50 pieces of Lao Gao Tai Tai Tang Hulu.
"At that time, I was worried that others would screw up the brand, so if anyone wanted to buy it, I would not buy it." If you want to purchase in bulk, I will deliver the goods myself. "Because Lao Yanzhi's candied haws adopts modern technology, it uses a non-incision method to remove the core and fruit head, and fills in various fillings. It is also double-packed with glutinous rice paper and plastic sealed bags to avoid dust and bacteria. , coupled with large-scale production and brand management, it quickly occupied the Northeast and North China markets.
In 1997, Beijingers would never have imagined that it would be popular at home for many years and be composed and edited. The candied haws on a stick in the TV series has now been strongly impacted by an "old lady". This "old lady" is the famous "Lao Gao Mrs." in Shenyang.
"Nowadays, 300,000 candied haws on a stick are sold in Shenyang. And 'Lao Mrs. Gao' owns 10% of it. "Lao Yanzhi said happily that many cities have things that can represent their cultural characteristics and have inheritance value. These things can be called symbols of the city. Today's "Lao Mrs. Gao" has become one of Shenyang's new city symbols. .
Preparing to enter the international market
“Tanghulu, a seemingly simple food, actually contains many exquisite techniques, methods and methods. "Lao Yanzhi told reporters that today's "Lao Mrs. Gao" already has its own hawthorn supply base and research center, and these are the capital for "Lao Mrs. Gao's" candied haws to survive in the market economy.
Lao Yanzhi said that he invested not only money and energy in "Lao Gao Mrs." candied haws, but also his own emotions and treating all customers with conscience. "Now I travel to various sales points in Shenyang every day to pay attention to customers. feedback and market sales, I often forget the time when I am busy. ”
Faced with the influx of customers from “Qianmen” and “Old Beijing”, Lao Yanzhi said he didn’t care, because “Lao Mrs. Gao” has been developing new products based on customers’ tastes and preferences. .
In fact, Lao Yanzhi wants to achieve a longer-term goal - to allow "Lao Mrs. Gao" to go abroad and enter the international market. Lao Yanzhi said that currently, South Korea, Japan, the United States, Canada, etc. The market survey in China has been completed. As long as the conditions are slightly mature, Shenyang candied haws can be sold globally.