Many current cars, especially domestic cars, are working hard on multimedia instead of working on the engine, which is a last resort. 1. Heavy investment in engines
Compared with the investment in automobile engine research and development, the investment in multimedia in automobiles is simply a drop in the bucket. Take engine R&D expenses as an example. In 2018, Volkswagen spent US$15.8 billion to become the car company most willing to research and develop, equivalent to RMB 108.4 billion, while Toyota, the second largest, spent US$10 billion on R&D, equivalent to RMB 412. 100 million.
The research and development costs of such an engine are completely out of reach for automakers without strength. They are more willing to spend one-tenth of the engine research and development costs on multimedia research and development, so that they can see the results of research and development more quickly. 2. Engine patent barriers
The external combustion engine was invented by R. Stirling of Scotland in 1816. After nearly 200 years of development, engine technology has become relatively mature, and engine thermal efficiency has also been further improved. improve. At the same time as engines are developing, many engine manufacturers have applied for patents for their technologies in order to ensure returns on their investments.
These patents not only protect engine R&D manufacturers but also hinder other engine manufacturers from conducting more in-depth research on related technologies.
Therefore, even if there are ambitions to invest in engine research and development, how to bypass existing engine patents to achieve technological breakthroughs is a difficult problem facing many engine manufacturers. 3. Engines will inevitably be replaced by electric motors
Looking at the development of modern automobiles, electric vehicles will inevitably become the focus of the future development of the automobile industry. So under the circumstances of heavy investment in engines, slow results, and numerous technical barriers, many automobile manufacturers have chosen to "save the country through curves." Invest limited research and development costs into industries related to automotive power applications, and automotive multimedia technology is one of the entry-level technologies.
With automotive multimedia technology, we can also play a role in the development wave of electric vehicles and gain a place in the future market.