Chery is stronger.
1. Technical strength and R&D capabilities: Chery is relatively strong in technical strength and R&D capabilities. Chery has always been committed to technological innovation and R&D investment, and has established a complete R&D system. We cooperate with many well-known universities and research institutions at home and abroad to continuously launch new technologies and products with independent intellectual property rights. Chery has made certain breakthroughs in the field of new energy vehicles, launched a number of electric models, and made continuous innovations in battery technology, power systems and other aspects. In contrast, although Geely has invested in technology research and development, its research and development strength is relatively weak compared to Chery. Geely mainly relies on acquiring foreign brands and technologies to improve its own technological level, and is relatively lacking in independent research and development capabilities.
2. Brand awareness and reputation: Chery has certain brand awareness and good reputation in the domestic market. Some of the models launched have been recognized by consumers in terms of cost performance, quality and safety. Chery also has relatively high sales volume and market share in the domestic market and is one of the important players in the Chinese automobile market. Geely's brand awareness and reputation are relatively strong, but they are slightly inferior to Chery's.