However, what I want to tell you more is why he is in trouble today, and may even be forced out of Africa by Xiaomi OB, so I hope you can stick to the second part. Friends who are familiar with the first part can also watch the second part.
How popular is the voice from China in Africa? Let's just say that in Nigeria, Ghana, Ethiopia and many other countries, almost four out of every ten mobile phones are transmitting sound. Many people struggle with which brand of mobile phone to buy every day, but which model to buy. When getting married or engaged, as a sign of sincerity, the man had better give the woman a voice phone. Even robbers and thieves are more willing to rob voice phones because they are hard currency on the black market. Why can voice sell so well in Africa? I want to borrow a sentence from foreign media to send a message to local consumers about what they want. Zhu, the founder of Voice Communication, once worked in the domestic mobile phone brand Bird, and his son developed overseas markets. So Voice launched several cheap mobile phones in Africa, the cheapest of which only cost tens of dollars. Although the price is cheap, the sound quality is not bad, and even some international brands are often taken care of and dare not take it seriously.
In terms of marketing methods, voice communication is also very grounded, which can be called a mudslide in the advertising industry. From the airport in Nairobi to the slums in Kampala, from the border towns in Kenya to the tourist cities in Rwanda, there are numerous voice advertisements everywhere. Zhu Shaojiang even dragged several African brothers to doodle on the wall and draw voice calls. Even for a time, there was a saying in many African countries that as long as there was a wall, there was sound transmission, and even local painters raised their prices because of sound transmission. In addition to straightforward and magical advertisements, Voice also launched activities such as buying a mobile phone to send a mobile phone and buying a mobile phone to send a sheep. This kind of hard currency also makes African brothers irresistible. In this way, voice transmission is becoming more and more popular in Africa, gradually catching up with Samsung.
Although Chuanyin has created a legend in Africa, its situation is not optimistic in recent years, not only the growth is weak, but also the revenue profit in the first quarter of 2022 has declined. In the secondary market, Chuanyin's share price has also been falling normally. In Africa, which has always been good at dancing with long sleeves, the voice was besieged by domestic brothers such as Xiaomi and Huawei. All this makes people wonder, what happened to the former queen of African mobile phones? With the improvement of residents' purchasing power and the sinking of big brands, imported brands such as Motorola seem to become less unattainable. In addition, the birth of Xiaomi Airlines and a large number of subsidies from telecom companies directly reduced the prices of brands such as Huawei and ZTE to the cost price of cottage machines. The original price advantage has disappeared, and it lacks technical advantage and brand influence. Shanzhai finally had to withdraw from the historical stage with a grudge. In fact, a set of ways of playing voice in Africa has the shadow of China shanzhai in those days. In short, it is a relatively immature market, which uses information asymmetry to create time difference by the ultimate cost performance.
In recent years, due to the lack of freshness in the industry and the epidemic situation, the price of the entire upstream supply chain of voice communication is rising. However, considering that consumers of low-end machines are sensitive to prices, even if the cost rises, voice communication will not dare to raise prices rashly, otherwise it will lose market share.