Printer is an electronic device that we often use in our daily office and life. Canon, as a printer manufacturer, is well-known and has many patented technologies independently developed. Patented technology generally has a certain period of validity. Over time, these patented technologies will gradually enter the public domain, and other manufacturers can develop similar products on this basis. Then, after the patent of Canon printer expires, how should we deal with this situation?
First, pay attention to the patent expiration time.
First of all, when the patent of Canon printer expires, we need to pay attention to the patent expiration time in time in order to better grasp the market changes and opportunities.
Second, maintain brand image.
In addition, Canon is one of the market leaders of printers. Manufacturers can cope with patent expiration by maintaining their own brand image, improve the visibility and reputation of products, strengthen advertising and marketing, and attract more consumers to choose Canon printers.
Third, look for differentiation.
In the case of increasing market competition, differentiated business strategy is also a way for Canon to deal with patent expiration. Canon can highlight the uniqueness of the brand by upgrading printer technology or developing new printer products.
Fourth, reasonable pricing.
In the highly competitive market environment, a reasonable pricing strategy is also an important part. We can set a reasonable printer price to offset the impact of the expiration of Canon printer patents and improve the market competitiveness of our products.
Generally speaking, the expiration of Canon printer patent is an opportunity and challenge not only for Canon, but also for other brand printer manufacturers. In this case, manufacturers need to adjust their market strategy and technological innovation, increase the source of their own development, provide diversified choices, and meet the multi-level needs of consumers.