Gorgeous quality and excellent design laid the foundation for SimpsonPiccadlly's perfect aristocratic temperament. From here on, it will create a classic and innovative name: DAKS, and fashion history will be advocated as a British trend, which will last for more than 70 years in the future.
In the 1930s.
Cracked pants! (Casual pants! )
During this period, an epoch-making single product was born-a kind of men's casual pants inspired by golf, which is a kind of pants that are more suitable for activities by sewing rubber pads at the waist instead of straps. The concept of this New Pants comes from Alec Simpson, the son of Sirneon Simpson. Alec and his good friend DudIey Beck combined the prefixes of their names to get the name DABS, but because the name was not loud enough and lacked toughness, B was replaced by Baker (the last letter of the name) and became "DAKS". Their agent also fell in love with the name at once and found that the word just implied "dad"+"slack". Since then, a resounding brand, a mythical legend, has begun a cross-era interpretation. In the 1930s, the fashion trend tended to be comfortable and practical, the jacket design tended to be short, the lapels were no longer exaggerated and eye-catching, and the pants were wider. Simpson's double waterproof raincoat became the fashion at that time. The Olympic Games of 1936 made sports elements a fashion at that time, and this trend quickly spread throughout the European continent. Simpson's well-made, wind-proof and rain-proof special fabric waist pants have naturally become the favorite of many sports fans.
In the 1940s,
Tailor-made for war, beautiful for peace (strong, because of war; Beauty, in the name of peace)
After World War II, women's clothing design under the British trend began to add more men's elements, relaxed shoulders and changed the visual effect of conventional women's clothing. Focus on the waist curve of the coat and lengthen the hem of the short skirt, thus reflecting the French style of advocating peace and nature.
In the 1950s.
Home and away (home trip)
In the mid-1950s, men experienced unprecedented comfort. While playing tennis or golf, their casual tweed tops finally let them feel the leisure before the war again. In addition, the British trend of sports shorts, casual pants and cardigans may be indispensable equipment for men's wardrobes in the next 45 years. Since 1957, the British trend has been more directly internationalized. Straight lapels combine American casual style with exquisite Italian lines. At the same time, brightly colored denim and cotton cloth became popular at the seaside.
In the 1960s.
For ladies and hippies (hippies are also gentle)
Anti-war sentiment in the 1960s triggered the hippie movement, and the anti-traditional fashion trend intensified. In this period of British fashion, men's wear used polyester fiber and wool to make jackets and tops that fit. Women's wear has launched a series of designs that blend a variety of fabrics and exotic styles. One-piece skirts with full Turkish flavor and silk tops with strong psychedelic colors all became popular trends that people rushed to chase at that time.
In the 1970s.
Romantic reaction, and peacock revolution (romantic worship, showing off revolution)
In the late 1960 s, Simpson brought a brand-new style to people who pursued new trends. Women's dresses inspired by fairy tales wrap women in tulle skirts with plant patterns, and plaid patterns and psychedelic patterns are still the eternal themes of brands such as DAKS under the British trend. Men's wear is better than details, Byron sleeves show charming personality, and pointed shoulders echo wide collars. German designers apply polyester fabrics to sports series, which makes the clothing have a lasting shiny texture.
In the 1980s.
The ups and downs of fashion (endless fashion)
The trend of tight-fitting glitter in the 1970s has passed, and men's wear in the 1980s has undergone new changes. The waistline of the jacket is lowered, the shoulder line is widened and loosened, and the long and narrow collar is matched with conspicuous shirts and ties. Straight pants show a sense of leisure and are more suitable for travel and urban life. Women's casual shorts and berets add vitality and playfulness.
In the 1990s.
Authoritative fashion (fashion authority)
The combination of classic wool and popular colors continues the optimism of the 1980s. The badge on the chest pocket of the military uniform jacket reminds people of the new store on Piccadilly Street, thus adding a new page to the history of European fashion. The design suitable for golf in this period also makes men feel relaxed and comfortable. While innovating, don't forget to extract classic elements from past designs.
In 2005
The return of Scottish style
This year's autumn and winter new style still continues the British trend ~ consistent elegant and generous design concept. Classic tartan still plays an important role. In line with this year's fashion trend, the combination of brown women's wear has entered the neutral effect advocated in the 1940s and the mysterious feeling popular in the 1970s. The elegant veil reveals the maturity, charm and ability of women. Men's wear unreservedly expresses the cold British temperament, and bright red is embedded in the brown series, adding Scottish style elements. Loose medium and long coats still take into account the degree of fit, revealing a light urban feeling.
Contact information: daksimpson
The story of DAKS Simpson begins at 1894. That year, SimeonSimpson set up a clothing reservation factory in Whitechapel, London, to supply a number of high-end men's clothing stores.
With the booming business, a larger new factory started in 19 17. In the early 1920s, some new factories opened. 1932, Simeon Simpson died, and his son Alec Simpson inherited his career.
In the early 1930s. A 1ec thinks it's time to produce high-quality ready-to-wear series. 1934 invented and introduced the self-supporting belt, which enjoyed many years of patent rights worldwide. To this day, people often call this belt "DAKS belt". It was at this time that ——DAKS, a brand name consisting of two English words "BAD" and "slack", was born. With DAKS as the brand, the company has gradually developed into the largest top men's wear manufacturer in Britain, and its products are sold all over the world.
1936, the retail store under the name of Simpson Piccadilly opened. By the mid-1950s, one-third of the company's products were exported to all parts of the world, and DAKS's important position as a major exporter was recognized.
1956, Simpson Piccadilly was awarded the Royal Guarantee of His Royal Highness the Duke of Edinburgh, and then the Royal Guarantee of Her Majesty the Queen and the Royal Guarantee of His Royal Highness the Prince of Wales 1962 and 1983 respectively.
1976, DAKS launched its own checkered pattern-house-check. This unique pattern has since become the global symbol of DAKS brand, which can be seen everywhere in the brand's clothing and accessories series.
Nowadays, BAKS' traditional British fashion has been fully revived, bringing the latest classic styles for men and women. DAKS selects the first-class fabrics with unique colors and the latest fabric components, adopts the most advanced knitting technology, and combines its famous clothing technology with the fashion mainstream.
For DAKS, 2005 marked the beginning of a new era. In Milan's autumn and winter fashion cycle in 2005, DAKS launched a new luxury women's collection designed by TizianoMazzilli and Louise Michielsens.
DAKS plans to release the men's high-end collection during the spring and summer fashion week of 2006 as a supplement to the mature men's collection of the brand. Designed by Bruce Montgomery, the collection showcases DAKS' century-old clothing technology and incorporates modern elements to compete with other luxury goods in the high-end market. This luxury series will be exhibited at Milan Men's Fashion Week in June 2005.